Branding In the Digital Age

at General Assembly - FINANCIAL DISTRICT

Course Details
$265 7 seats
Start Date:

Wed, Nov 06, 10:00am - 4:00pm

Next start dates (1)

225 Bush St 5th Fl East Entrance
Btwn Sansome & Montgomery Streets
San Francisco, California 94104
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Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Rachel Gadiel

What you'll learn in this branding training:

Brand is about purpose, value, and experience. Whether you’re an experienced marketing manager or brand strategist, you need skills to craft engaging communications and create a holistic customer experience.

Attend this bootcamp to expand your marketing knowledge. Learn tactics from effectively promoting and defining your brand, to strengthening its connection with consumers. You’ll gain advanced marketing strategies to employ in your next campaign, tips for optimizing daily tasks, and familiarity with industry-standard marketing frameworks like competitive analysis and brand canvas.

During this session, we’ll cover how you can:
  • Develop your understanding of brand awareness.
  • Define your brand.
  • Connect consumers to your brand.
  • Incorporate category and competitive analyses into your marketing strategy.
This bootcamp is designed for intermediate marketers who want to take their understanding of brand strategy to the next level. We welcome students with job titles or experience similar to: marketing manager, brand manager, marketing strategist, etc.

After this workshop, you’ll be able to:
  • Recognize the elements that power a brand.
  • Understand how consumers connect with brands.
  • Utilize models to help define your brand
  • Conduct competitive, comparative, and category analyses.
To take full advantage of this workshop, we strongly recommend that you:
  • Have a minimum of 3–5 years of professional marketing experience.
  • Are well-versed in Google Analytics and Google Ads.
  • Are proficient in Excel or Google Sheets.
  • Have access to Google Sheets. If you don’t have access, please create a Google account.
  • Have a laptop computer.
  • Have access to a strong internet connection.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Start Dates (2)
Start Date Time Teacher # Sessions Price
10:00am - 4:00pm Rachel Gadiel 1 $265
10:00am - 4:00pm Rachel Gadiel 1 $265

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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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