Introduction to Experiential Marketing

at General Assembly - FINANCIAL DISTRICT

Course Details
$50 2 seats
Start Date:

Tue, Mar 03, 6:00pm - 9:00pm

225 Bush St 5th Fl East Entrance
Btwn Sansome & Montgomery Streets
San Francisco, California 94104
Book at Office/Home
Purchase Options
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Cynthia Samanian

What you'll learn in this marketing strategy course:

Are you looking for creative ways to help your brand to stand out?

As digital advertising becomes increasingly crowded, the offline world offers new and exciting marketing opportunities. From retail pop-ups to museums built for Instagram, experiential marketing is all around us. Part science and part art, experiential activations are a powerful tool to bring a brand’s story and message to life.

In this class, we’ll dive into the principles of experiential marketing through case studies, and explore ways you can create successful events. You’ll put these lessons into practice by writing your own creative brief for an experiential activation.

  • Understand the role of experiential campaigns in today’s marketing landscape
  • Identify the key pillars of a successful experiential activation
  • Track and analyze the most valuable performance metrics
  • Develop a creative brief through a hands-on exercise

What you'll cover in the free info session:

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Start Dates (1)
Start Date Time Teacher # Sessions Price
6:00pm - 9:00pm Cynthia Samanian 1 $50

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Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from Anonymous
Hi! Is it possible to take this course digitally?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi there! This is not offered for an online class. This is being held in a classroom setup. Thanks.

Reviews of Classes at General Assembly (2,431)

(2431 Reviews)
Introduction to Experiential Marketing
Reviewed by Anonymous on 9/25/2019
I learned A LOT from this class. I hope this instructor teaches a level 2 class. There really isn’t anything I’d suggest except maybe providing even more examples. Also, maybe doing two case studies could be beneficial? Other than this is great stuff!
Introduction to Experiential Marketing
Reviewed by Jess A. on 5/24/2019
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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