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Mixed Methods User Research Bootcamp

  • Intermediate
  • 18 and older
  • $265
  • 225 Bush St, San Francisco, CA
  • 7 hours

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  • $265
  • GA San Francisco @ 225 Bush St 5th Fl East Entrance, San Francisco, CA 94104
  • 7 hours
  • A computer will not be provided.

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Class Description

Description

What you'll learn in this market research training:

Generative user research methods typically occur in the early stages of development. They help you find, define and refine your opportunity and problem space, generate ideas, and gain a deeper, more strategic understanding of the the people impacted, in order to increase your odds of success.

Evaluative research gathers design feedback once you have something for people to respond (e.g. a concept sketch, story board, prototype, and existing product or service, or other stimuli).

In the morning, we’ll get hands-on with generative methods (scenarios, storyboards, and interviews and discuss ethnographic field studies, diary studies and more). In the afternoon, we'll get hands on with evaluative approaches (usability testing, card sorting, performance/click testing and concept/preference testing).

Learn which methods are best to inform specific types of research questions and phases.

Takeaways

This workshop uses a combination of engaging lecture and interactive in-class exercises to help you answer questions such as:

  • Where should we start?
  • What should we build?
  • Who are our users?
  • What are their needs and motivations it?
  • Are we building the right thing?
  • Are we building the thing right?
  • Do people understand it?
  • How can we improve it?
  • Which one is more successful?

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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