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Introduction to User Research

at General Assembly - FINANCIAL DISTRICT

(2457)
Course Details
Price:
$55
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Location:
FINANCIAL DISTRICT
225 Bush St 5th Fl East Entrance
Btwn Sansome & Montgomery Streets
San Francisco, California 94104
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Important:
A computer will not be provided.
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Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Michele Ronsen

What you'll learn in this market research training:

Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This workshop will teach you how create an effective research plan and craft research questions that unearth meaningful insights for your products and services. After this class, students will be able to immediately apply their skills on their next research project.

This workshop uses a combination of engaging lecture and interactive in-class exercises.

Takeaways
  • Introduction to user research methods, including ethnography and user interviews
  • Learn how to create an effective research plan to set up your study
  • Learn why understanding and removing bias is so important
  • Learn how to craft, pose and sequence questions that unearth meaningful insights
  • Learn how to engage other stakeholders in your team
  • Gain tips and tricks on how share your findings to inspire meaningful impact
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Reviews of Classes at General Assembly (2,442)

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Introduction to User Research
Reviewed by Yen-Chen C. on 8/2/2018
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

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Explore the vital role of user research! Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This bootcamp will teach you how create an effective research plan, manage the logistics,...

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Generative user research methods typically occur in the early stages of development. They help you find, define and refine your opportunity and problem space, generate ideas, and gain a deeper, more strategic understanding of the the people impacted, in order to increase your odds of success. Evaluative research gathers design feedback once you have...

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