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Business Training
San Francisco
Discover various professional business classes in San Francisco, from accounting and finance to marketing and entrepreneurship. Learn new skills, gain valuable knowledge, and advance your career with hands-on training and expert instruction.
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Effective Management Bootcamp
General Assembly @ 225 Bush St, San Francisco, CA
The majority of today’s start ups are founded by entrepreneurs with a tremendous amount of vision and ambition but little in the way of management education and experience. These founders then learn how to manage while on the job with varying degrees of success. While many do eventually learn how to lead and manage people, this process is a long and painful one, and can frequently cause setbacks to the founder and the business. The intent of this...
Women in Tech Series: Career Pivot with Confidence
General Assembly @ 225 Bush St, San Francisco, CA
Are you feeling stuck in your career? Do lack clarity on what’s next? Are you at a crossroads and unsure of a path forward? This program is uniquely designed to help professional women pivot their careers with clarity and confidence. Participants will be part of a small group of like-minded individuals where we will share and discuss challenges, collaborate on solutions and hold each other accountable. In these workshops you will: Explore possible...
Excel Bootcamp with Brandon Goldstein
This bootcamp is designed to provide participants with a general overview of Excel topics and specifically more knowledge of several different functions. It combines most of the material from the two workshops into an intense one-day session. Given the short timeframe and large amount of topics covered, participants are expected to be able to learn quickly. The bootcamp is designed for participants who can pick up material quickly and are looking...
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Authentic Copywriting for Your Business (Remote)
Do you want to write better copy for your brand? This workshop will help you to deconstruct your own copywriting and brand narratives that are holding back your business, marketing campaigns, and branding. With interactive discussions, group exercises, and real-time feedback from the instructor, students will develop their own brand copywriting narrative, learn from real-world copywriting case studies, and discover the value in developing their...
Project Management Bootcamp
General Assembly @ Online Class Livestream, San Francisco, CA
Whether you’re a designer, a developer, or an entrepreneur who’s looking to get your own company off the ground, knowing how to effectively lead a team and complete a project is an essential element of success. This Project Management Bootcamp reviews the fundamentals and skills of project management. This class is a good place to start within project management education whether you’ve found yourself taking on a project management professional...
Facebook Advertising Bootcamp
To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies. You’ll also learn how to properly measure and optimize your campaigns using both the Facebook pixel and other measurement platforms. In addition, you’ll learn...
Content Marketing Bootcamp
General Assembly @ Online Class Livestream, San Francisco, CA
Putting Your Content Through Its Paces: Content Marketing Bootcamp Learn how to create a content strategy and editorial calendar that helps you achieve your business goals. You've likely heard that Content is King and it's more important than ever if you’re interested in building a strong relationship with ideal customers. This activity-driven bootcamp will equip you with tips and strategies on how to devise your content marketing strategy,...
Excel Bootcamp
General Assembly @ Online Class Livestream, San Francisco, CA
If you know the basics of Microsoft Excel and want to take your knowledge to the next level, then this hands-on bootcamp is for you. Whether you are in business, management, or simply interested in getting more organized, this Excel bootcamp will cover the tools and functions you need to automate or enhance the way you analyze and restructure your data. Dive into formula writing, combining formulas, creating basic to intermediate charts, and, of...
SEO Bootcamp
Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive plan to continue their efforts. In this workshop on “human-centered SEO,” you’ll learn the basics...
Brand Storytelling: Creating a Powerful Story
General Assembly @ Online Class Livestream, San Francisco, CA
Brand Storytelling: Creating a Powerful Story that Inspires Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with a great story. A brand story with the right emotional appeal can transform a casual customer...
Advanced Course in Strategic Marketing
American Management Association @ 780 Mission St, San Francisco, CA
At this seminar, you’ll take the next step toward becoming a strategic marketing guru. You’ll discover cutting-edge strategic marketing models—and their real-world applications. And you’ll get the strategic marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones…integrate your strategic marketing mix elements with corporate goals…and maximize the benefits of e-commerce...
AMA's Advanced Executive Leadership Program
American Management Association @ 780 Mission St, San Francisco, CA
Expand your leadership potential with AMA's Advanced Executive Leadership Program. Discover the key differences in executive leadership roles, develop global competencies, and gain personal mastery of your leadership style. Join senior managers in this advanced training to find the answers you seek.
Excel Lookups, Functions and Macros
Prompt Yes! @ 601 Montgomery St, San Francisco, CA
This course builds on the concepts and skills of our Excel Intermediate course to provide advanced tools for solving real-world problems in Excel: lookup and decision-making functions, auditing and error-handling, array functions, date and text functions, importing and exporting, the Power Pivot Data Model, what-if analysis, and macros. You will benefit the most from this course if you want to use Excel to perform real-world tasks such...
$350
Mixed Methods User Research Bootcamp
General Assembly @ 225 Bush St, San Francisco, CA
Generative user research methods typically occur in the early stages of development. They help you find, define and refine your opportunity and problem space, generate ideas, and gain a deeper, more strategic understanding of the the people impacted, in order to increase your odds of success. Evaluative research gathers design feedback once you have something for people to respond (e.g. a concept sketch, story board, prototype, and existing product...
Introduction to Experiential Marketing
General Assembly @ 225 Bush St, San Francisco, CA
Are you looking for creative ways to help your brand to stand out? As digital advertising becomes increasingly crowded, the offline world offers new and exciting marketing opportunities. From retail pop-ups to museums built for Instagram, experiential marketing is all around us. Part science and part art, experiential activations are a powerful tool to bring a brand’s story and message to life. In this class, we’ll dive into the principles...
Introduction to User Research
General Assembly @ 225 Bush St, San Francisco, CA
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity...
DevOps Foundation Certification
Projects these days have to be synonymous with quality, Agility, scalability and flexibility. Only a project that successfully combines continuous software delivery with fast fixes to problems in a stable operating environment, can achieve business benefits and client satisfaction. To ensure this, organizations are adopting DevOps—a systematic approach that relies on collaborative effort between operations, development, and QA, through the entire...
Change Management Training
Providing Leadership during times of change can feel chaotic and difficult. When organizations embrace change, the protocols are different and leaders need a new way of working to remain effective and deliver results the organization needs. Change is often frustrating and may often fall out of the paradigm of strategies that you may have developed in your management career. We therefore bring you a practical one day course that focuses on all levels...
$549
A Data Bootcamp for HR & People Teams
General Assembly @ 225 Bush St, San Francisco, CA
Do you work in a people function? If so, you are in the business of behavioral change. Your organization is counting on you to monitor, assess, and shift behaviors that lead to better business outcomes. To do that well, you need data coupled with a culture of experimentation. Data can help explain, diagnose, and eventually predict outcomes while experimentation fosters creativity and rigor throughout people initiatives. In this one-day bootcamp,...
E-Commerce Bootcamp
General Assembly @ 225 Bush St, San Francisco, CA
Are you working with a team in a company environment and driving new ideas? Are you bootstrapping your start-up and need to bring your team in to work on strategy? Would you simply like to work on a new idea and learn more about e-commerce? This Bootcamp will offer tools, strategies, and feedback on content, product, and digital marketing in the e-commerce space. We will conduct an overview of existing content strategies, user experience, discovery,...
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