Build Your Public Speaking Business

at General Assembly - FINANCIAL DISTRICT

Course Details
$85 8 seats
Start Date:

Tue, Jan 21, 6:30pm - 9:00pm

Next start dates (2)

225 Bush St 5th Fl East Entrance
Btwn Sansome & Montgomery Streets
San Francisco, California 94104
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Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20

What you'll learn in this public speaking class:

Public speaking has become an essential life skill. Internationally renowned keynote speaker Adam Smiley Poswolsky will share the lessons he’s learned in his journey from an unpaid storyteller to a paid professional speaker. Now, he’s regularly paid $10,000 for 30-minute presentations and wants to help you do the same. Smiley is the author of The Breakthrough Speaker: How to Build a Public Speaking Career, a groundbreaking guide for the next generation to take over the speaking industry and increase diverse representation on stage.

In this 2.5-hour workshop, Smiley will help you discover your story, craft a creative anchor to earn credibility, and align your zone of genius with a top-of-mind hook that organizations care about and are willing to invest in. He'll discuss marketing tools to spread your message and reach a wider audience, and give you tips to break into the corporate speaking industry and negotiate higher speaking fees. The practical lessons in this workshop will help experienced speakers looking to take their speaking business to the next level, as well as executives, leaders, and changemakers who want to use public speaking to gain exposure, build their personal brand, and make a greater impact in their career.


  • Public speaking tools: discover your speaker zone of genius and learn practical ways to break into the speaking industry
  • Storytelling: how to connect with your audience, and make sure audiences always refer you for more gigs.
  • Marketing: how to build your speaker website, make an effective speaker reel, and position yourself as an industry expert.
  • Grow your income: how to book paid speaking engagements, convert leads into gigs, and negotiate higher speaking fees.
  • All participants will receive a free signed copy of Smiley’s book, The Breakthrough Speaker.


Most public speaking classes focus on presentation style and how to tell an effective story; this class is focused on the business-side of public speaking. 

This class is designed for people who want to speak professionally and make money from public speaking. Ideally, participants will already have some speaking experience; delivered TEDx talk, spoken at a prominent conference or company, or presented before large audiences.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Start Dates (3)
Start Date Time Teacher # Sessions Price
6:30pm - 9:00pm Adam Smiley Poswolsky 1 $85
6:30pm - 9:00pm Adam Smiley Poswolsky 1 $85
6:30pm - 9:00pm Adam Smiley Poswolsky 1 $85

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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

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