Multimedia Storytelling Institute

Empowering the next generation of multi-media storytellers. This intensive 2-week certificate course focuses on the storytelling and technical production of multimedia content for a digital, mobile-first audience.

WHAT YOU’LL LEARN
You’ll experience best practices for telling stories to an online audience—through social media, on the web and to a mobile audience. You’ll learn to engage with video, digital photography, audio recordings, and data visualizations. You’ll have the tools and storytelling skills to produce, edit and post content 24/7.   Upon completion of this program, participants will have the knowledge and tools necessary to apply your new skill set immediately to your profession.

In this certificate program you will:

• Learn to choose the best media for telling stories on multiple digital platforms.
• Learn to develop the narrative in your digital story and how to produce creative visual stories.
• Learn best practices for interviewing and how to prepare a subject for the interview.
• Best practices for shooting, editing and producing videos.
• Learn to produce engaging content for all digital platforms.
• Become skilled in creating quality audio for videos or audio files that engage audiences.
• Learn the basics of producing a podcast, including recording, editing, and adding narration, music and sound effects.
• Learn to create interactive data visualizations, charts, graphs, and maps to tell stories.
• Understand the keys to audience engagement and how to apply this to your own content.
• Learn to use publishing platforms to showcase your work.
• Explore emerging technologies influencing digital media content production.
• Produce a final digital media  project using  new media technologies and tools.
• Build a new set of skills that will make you a fluent, active and engaging multimedia content producer.

WHO SHOULD ATTEND?
This is ideal for all content creators, advertising specialists, journalists, editors, new media managers, media professionals, content marketers, digital marketers, communications and PR, educators and web producers.

Requirements & Prerequisites

This is a beginner course. No previous experience is required. Please contact us if you have questions as to the level of this course.

• All participants must bring their own WiFi-ready laptop for use during this workshop. Lenovo laptops are strongly discouraged due to performance issues with Adobe software. If you need to rent our laptop for any reason, it will be an additional $45 per day of rental.
• External hard drive (Formatted for Mac or PC).
• Headphones.
• Adobe Creative Cloud – Premiere, Photoshop, and Audition (7-day free trial + at least 1 additional paid week to use for the remainder of the course).

Computer literacy skills.

Comfortable with learning new equipment and software.

Proficiency with English.