Do you already know the basics of how to navigate most of the Google Analytics interface and what the basic reports mean? Want to learn how to use data to gain actionable insights and marketing direction?
Learn to move beyond simple trend reporting to powerful data analysis and decision support. Topics covered include Event tracking, Google Tag Manager, Attribution Modeling for Multi-Channel Marketing ROI, Custom Reports, and Advanced Segmentation.
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General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.
What began as a co-working space in...
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