Using Typography to Improve Design and User Experience

at General Assembly - FINANCIAL DISTRICT

(2258)
Course Details
Price:
$40 8 seats
Start Date:

Tue, Nov 19, 3:00pm - 5:00pm

Next start dates (1)

Location:
FINANCIAL DISTRICT
225 Bush St 5th Fl East Entrance
Btwn Sansome & Montgomery Streets
San Francisco, California 94104
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A computer will not be provided.
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Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Lara McCormick

What you'll learn in this typography class:

95% of the information on the web is written language. Type is likely to be your users first point of contact with your brand, interface or marketing message. In the race for people's attention the details matter and the details start with type.

Studies have demonstrated that when type is set well, it improves the mood, comprehension, and cognitive skills of the reader. As a result, increasing numbers of executives and entrepreneurs are realizing that typography matters to their brand, their customers, and their success.

Participants will receive a hands-on introduction to what typography is, why it matters, and several key features of good typography. Through a blend of lecture slides and practical exercises, students will learn to see typography with a critical eye and leave having learnt to make better choices about their own work, whether in branding decisions, user experience, or just crafting a new résumé.

Prereqs & Preparation
  • No prior knowledge of design theory is assumed.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Start Dates (2)
Start Date Time Teacher # Sessions Price
3:00pm - 5:00pm Lara McCormick 1 $40
3:00pm - 5:00pm Lara McCormick 1 $40

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General Assembly

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