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General Assembly
Upcoming Classes in San Francisco
General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Intro to Adobe InDesign
General Assembly @ 225 Bush St, San Francisco, CA
Bring your creative ideas to life with Adobe InDesign, the professional page layout standard, used by designers and production professionals to design, preflight, and publish a broad range of documents such as brochures, catalogs, magazines and books. InDesign allows you to lay out and design multiple page documents. This workshop is designed to get you up and running with Adobe InDesign in three hours. The focus will be on step-by-step instruction...
Adobe After Effects: An Intro and Practice Session
General Assembly @ 225 Bush St, San Francisco, CA
Interested in animating a logo? Need to mock up a UI animation for a client? Curious about how to make text move over video footage? These are just a few things you can do with Adobe After Effects! In this workshop, you'll learn about the possibilities available when animating with After Effects, as well as the program’s general layout and basic functions. We'll spend the majority of the workshop practicing the tools and techniques with a supplied...
Speaking to the Press: A Crash Course on the Media
General Assembly @ 225 Bush St, San Francisco, CA
Whether you’re being interviewed by a reporter or pitching your startup, learn how to develop a solid narrative and answer tricky questions. These skills will come in handy well beyond press interviews — use them when you’re speaking on a panel, interviewing for a new job, or presenting to colleagues or investors. Takeaways Develop a messaging doc, complete with key messages and an FAQ Learn how to think like a reporter and answer their...
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Facebook Advertising 101: Making Facebook Ads Pay
General Assembly @ 225 Bush St, San Francisco, CA
Facebook Advertising is the hottest area of paid advertising available on the internet today. With targeting abilities that rival any other advertising platform, there exists no better way to get the word out about your business then with Facebook Advertising. This cutting edge course will teach you the secrets the pros use to make Facebook Advertising pay. You’ll learn why Facebook advertising is so valuable and the most important things you...
How to Launch a Successful Podcast
General Assembly @ 225 Bush St, San Francisco, CA
Podcasting has been around for over a decade, but when Sarah Koenig launched Serial in 2014, the medium was thrust into popular culture. Today, it's one of the most powerful ways to deliver entertaining and thought-provoking stories and conversations to an engaged audience. Podcasting isn’t rocket science, but its unique equation of branded storytelling at scale, technology, and marketing across content, influencer, and partner channels requires...
Customer Value Management Workshop
General Assembly @ 225 Bush St, San Francisco, CA
Workshop through a customer-centric framework and methodology developed to understand the drivers of customer value. Product Managers, Marketers, and Designers will come away with a uniquely fresh, powerfully actionable, and awesomely straightforward framework and methodology to understand what makes their users tick. Who Should Attend: Product Managers and Designers yearning to know what matters most to customers so they can prioritize feature...
Motion Design 101
General Assembly @ 225 Bush St, San Francisco, CA
`Time for Motion with After Effects! Step into the world of motion design with General Assembly. During our introductory workshop, explore the tools and techniques you can use to bring websites, marketing materials, etc. to life on-screen. See how motion design has influenced the creative field for more than 20 years. Touch on essential motion design principles including principles of animation, timing, and typography Brief intro to After Effects...
Introduction to Google AdWords
General Assembly @ 225 Bush St, San Francisco, CA
Want a hands on workshop for Google AdWords? This 3-hr crash course will walk you through the strategy, campaign build, and optimization skills you need to get started with Google AdWords - the world's most powerful and effective advertising platform. By the end of the class you will have identified business goals and high intent keywords, set up you own campaign, played around with the Adwords platform, used best practices to optimize ads for...
Introduction to Performance Marketing
General Assembly @ 225 Bush St, San Francisco, CA
Performance marketing is an emerging practice of generating customer acquisition or sales using highly targeted marketing tactics and channels. For those that want to be in the 1% of their field, this practice is for those who are willing to not settle for the status quo. Plan to learn game-changing skills such as: Rules to set up a landing page that converts like crazy Building a foundational SEO base Google Adwords and Facebook Ads essentials...
Introduction to Machine Learning
General Assembly @ 225 Bush St, San Francisco, CA
Machine Learning is quickly taking over the world of software. Every app is adding it to its feature set and every article seems to be talking about what it can do for us. And yet most people really don't understand what machine learning is, how it works or what it can do in the world of software. This class will teach you the basics of machine learning and give you a look into this technology. Takeaways What is the difference between an algorithm...
Insta Brands Killing it at Email Marketing
General Assembly @ 225 Bush St, San Francisco, CA
"Email marketing is dead. Don’t even bother, you only need social to engage your customers". Now that we’ve got those guys out of the way, let us show you how to build email to be the channel to reach and engage an audience with a minimum of work. In this hyper-connected world, social should play a huge role in your marketing, but the perfect structure is to use email as the powerhouse through which you convert sales and re-engage your advocates....
Instructional Design Workshop
General Assembly @ 225 Bush St, San Francisco, CA
Are you interested in instructional design or training? Would you like to design learning experiences or develop courses in the technical or corporate learning space? Do you want to expand your professional toolkit? Or are you interested in exploring a career change? If so, then this workshop is for you! This highly condensed, intensive workshop will introduce you to the realm of instructional design in the business world. You will learn the basic...
Educational Technology Workshop
General Assembly @ 225 Bush St, San Francisco, CA
Are you interested in education and technology? Curious about how technology is changing classroom education? Would you like to expand your professional toolkit? Or maybe are you interested in exploring a career change? This intensive workshop will introduce you to the emerging world of educational technology. As more tech tools (software, hardware, Internet-based platforms) are being integrated into the classroom, educators & technology specialists...
Introduction to Adobe Illustrator
General Assembly @ 225 Bush St, San Francisco, CA
Ready to improve the appearance of any illustration? Take your creative concepts from sketches to vector illustrations with Adobe Illustrator, the industry-standard vector graphics software, a go to for designers and illustrators for visual design, logo marks, illustrations, & typography. The focus will be on step-by-step instruction leading students through the most important tools and concepts in Illustrator. Takeaways: Creating illustrative...
Speaking to Engage:Be a Better & Funnier Public Speaker
General Assembly @ 225 Bush St, San Francisco, CA
Learn Comedy Habits to be a better public speaker, consistently funnier and help rid the world of boring presentations! Top business speakers are using humor. They are developing laugh lines using the same process as comedians. You don't need to be a natural comedian to get laughs. This courses teachings, as referenced in Inc, Forbes, Fast Company, Lifehacker and featured by Prezi as one of the 5 best online training courses for presenters,...
Introduction to Google Analytics
General Assembly @ 225 Bush St, San Francisco, CA
Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll...
Community Management Workshop
General Assembly @ 225 Bush St, San Francisco, CA
What does it take to grow a successful community that will benefit your company’s marketing campaigns, customer service, and products? By mastering the fundamentals of community management, you’ll be able to create a culture that enables you to easily convert members into product contributors and evangelists. In this workshop, you’ll learn the tools and strategies that you’ll need to build a great community around your company. You’ll...
Talk Like a Programmer
General Assembly @ 225 Bush St, San Francisco, CA
Learn to talk the talk without walking the walk. This class is for people who want to speak intelligently about tech. Whether you're recruiting developers, writing marketing copy, a first-time product manager, or simply want to work in a tech startup, you need to know what is happening in the engineering department. The instructor will cover web oriented tech vocabulary from A-Z. You will leave this class knowing the lingo and having a clear understanding...
Front-End Crash Course: HTML and CSS
General Assembly @ 225 Bush St, San Francisco, CA
The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the Coronavirus situation very carefully and will be adjusting delivery of our programs. Due to the current health concerns in the greater San Francisco area, all GA short-form (one day) classes, workshops and bootcamps will temporarily be held online - including this one. Registered students will be...
Visual Design 101
General Assembly @ 225 Bush St, San Francisco, CA
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity...
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