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The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world. Takeaways Overview of digital...
Everyone wants to grow their business and make their websites successful. But how do you know if you are making progress to your goals? And how do you know what marketing activities are the most efficient and cost effective to pursue? That is the job of analytics and Google Analytics in particular. Without analytics, strategies, goals and marketing are empty. This class is perfect for marketing strategists looking to improve the performance of...
General Assembly @ Online Class Livestream, San Francisco, CA
Google Analytics is the most used web analytics tool in the world. Are you harnessing its power? Understanding how Google Analytics works–beyond the basic features–gives you the ability to unlock powerful insights. In this bootcamp, we'll explore how to set concrete KPIs and track success through Google Analytics. We'll then dive into how to setup accurate reports, extract insights from data, and measure your goals. You’ll learn how to create...
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General Assembly @ Online Class Livestream, San Francisco, CA
Learn the basics and get started with free UI kits that include templates, components, and everything you need to create amazing user experiences. Switch from static wireframes to interactive prototypes in a single click. Make changes to your design and see your prototype update automatically — no syncing required. Preview your prototypes, complete with transitions on iOS and Android devices, then share them with your team for fast feedback. ...
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