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General Assembly @ 225 Bush St, San Francisco, CA
Generative user research methods typically occur in the early stages of development. They help you find, define and refine your opportunity and problem space, generate ideas, and gain a deeper, more strategic understanding of the the people impacted, in order to increase your odds of success. Evaluative research gathers design feedback once you have something for people to respond (e.g. a concept sketch, story board, prototype, and existing product...
General Assembly @ 225 Bush St, San Francisco, CA
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity...
General Assembly @ 225 Bush St, San Francisco, CA
Most user research classes concentrate on important practical and pragmatic tactics. While this scientific approach is necessary, unfortunately many key nuances of the “art” are often omitted. This class addresses that gap by focusing on the personal interactions, skills and other subtleties talented interviewers employ to ensure meaningful conversations. You’ll see, practice, and get feedback on how to successfully begin an interview,...
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General Assembly @ Online Class Livestream, San Francisco, CA
Explore the vital role of user research! Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This bootcamp will teach you how create an effective research plan, manage the logistics, recruit the right participants, craft research questions that unearth meaningful insights, and more....
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