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The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with...
General Assembly @ 225 Bush St, San Francisco, CA
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty,...
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how...
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General Assembly @ 225 Bush St, San Francisco, CA
The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive)...
General Assembly @ Online Class Livestream, San Francisco, CA
There are zillions of sites and apps begging for your attention--but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way. Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects a company or publisher’s business goals. Learn the basics of content strategy in the context...
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