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Instructor: Phat Chiem

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How to Use Storytelling for Personal Branding & Career

General Assembly

How to Use Storytelling for Personal Branding & Career Success Understanding who you are and what stories you tell the world dramatically affects the way that you present yourself at work and at home. Whether you're interviewing for a job, leading a meeting, giving a speech, or you want to communicate more effectively with friends and family, aligning your unique personality with your goals is the first step on the path to confident self-expression....

(2637) All levels 18 and older

Brand Storytelling: Creating a Powerful Story

General Assembly @ Online Class Livestream, San Francisco, CA

Brand Storytelling: Creating a Powerful Story that Inspires Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with a great story. A brand story with the right emotional appeal can transform a casual customer...

(2637) All levels 18 and older
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