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General Assembly @ 225 Bush St, San Francisco, CA
Podcasting has been around for over a decade, but when Sarah Koenig launched Serial in 2014, the medium was thrust into popular culture. Today, it's one of the most powerful ways to deliver entertaining and thought-provoking stories and conversations to an engaged audience. Podcasting isn’t rocket science, but its unique equation of branded storytelling at scale, technology, and marketing across content, influencer, and partner channels requires...
General Assembly @ 225 Bush St, San Francisco, CA
The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive)...
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