Anita has built her digital marketing acumen for the past 9 years, creating campaigns, long-term strategies, and brands for everyone from Fortune 500 companies to small non-profits. She’s led brand & digital strategy for companies like Uniqlo, Pantene, Hershey’s, Volvo and Samsung at agencies Digitas, Grey and Havas, and her work has helped win Webby awards for Keurig and Uniqlo. She is now freelancing to help clients develop their brand and activate it through digital marketing practices.
The course tries to tackle too much in a short amount of time, so you're left with a general overview of content marketing, and some decent in-class exercises. (For instance, an entire course could be built around editorial calendars, which we skimmed over in roughly 5-10 minutes.) I also wish the case studies included some small-to-medium-sized companies and not just big brands (Pantene, Jet Blue, Hershey's, Red Bull) that typically have big budgets.