Marketing Classes in Washington, DC

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Marketing Classes Coming up in Washington DC

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Digital Marketing

at General Assembly - Penn Quarter 509 7th St NW 3rd Fl, Washington, District of Columbia 20004

This is a part time course.  Unit 1: Digital Marketing Framework & Strategy Business & Customer Strategy Define the core components of a business (value proposition, business model, customer). Explain your business model and write an elevator pitch. Define Digital Marketing, explore its evolution and the current landscape. Define...

Tuesday Feb 25th, 6:30pm - 8:30pm

  (20 sessions)
$3,950

20 sessions

Introduction to Google Analytics

at General Assembly - Penn Quarter 509 7th St NW 3rd Fl, Washington, District of Columbia 20004

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this workshop, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.  Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper...

Tuesday Feb 18th, 6:30pm - 9:30pm

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Social Media Monitoring & Analytics: How, What, & Why

at General Assembly - Penn Quarter 509 7th St NW 3rd Fl, Washington, District of Columbia 20004

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence....

Tuesday Feb 25th, 8:30am - 11:30am

Digital Marketing Bootcamp

at General Assembly - Penn Quarter 509 7th St NW 3rd Fl, Washington, District of Columbia 20004

Have you heard about digital marketing but don’t know how to get started? Are you running digital marketing campaigns, but want to learn how other marketers have used online marketing and advertising tools? Do you want to better reach your customers with a relevant message that truly resonates through online channels? This bootcamp is a concise...

Saturday Mar 21st, 10am - 5pm

SEO Basics: Half Day Bootcamp

at General Assembly - Penn Quarter 509 7th St NW 3rd Fl, Washington, District of Columbia 20004

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you're interested in driving targeted traffic to your website. In this half-day bootcamp, you’ll learn why your website needs SEO, the most important things you need to be doing to improve your SEO and online...

Tuesday Mar 24th, 9am - 12pm

Creating Dashboards with SharePoint

at Learning Tree International - Alexandria 1925 Ballenger Ave, Washington, District of Columbia 22314

Business Intelligence (BI) is the process of exposing enterprise data that enables management to make informed business decisions. In this training course, you gain the knowledge and skills to leverage built-in SharePoint BI capabilities, and build reporting dashboards in SharePoint Server — allowing your organization to implement and visualize enterprise...

Tuesday Feb 18th, 9am - 4:30pm

  (4 sessions)
$2,990

4 sessions

Linkedin for Business

at Certstaffix Training - Largo 1300 Caraway Ct Ste 200, Largo, Maryland 20774

This course delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. It offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Students will learn to link with the most effective connections for greater exposure. Course Outline Why LinkedIn? The Info Gold Mine...

Monday Mar 9th, 10am - 5pm

YouTube For Business

at Certstaffix Training - Largo 1300 Caraway Ct Ste 200, Largo, Maryland 20774

From video production to promotion, this course details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound...

Monday Mar 16th, 10am - 5pm

Digital Transformation Essentials (DPBoK™ standard)

at EA Principals, Inc. - Downtown, Washington, D.C. 1401 H St NW Ste 100, Washington, District of Columbia 20005

Digital Transformation Essentials (Based on the DPBoK™ standard course can help: Those who require an introduction and basic understanding of the Digital Practitioner Body of Knowledge™ (also known as the DPBoK™) Individuals and organizations of any size who wish to create and manage product offerings with an increasing digital component, or...

Monday Feb 24th, 9am - 5pm

  (2 sessions)
$1,295

2 sessions

Content Strategy 101

at General Assembly - Penn Quarter 509 7th St NW 3rd Fl, Washington, District of Columbia 20004

There are tons of sites and apps begging for your attention, but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way. Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects...

Thursday Mar 26th, 6:30pm - 8:30pm

Search Engine Optimization (SEO)

at Certstaffix Training - Largo 1300 Caraway Ct Ste 200, Largo, Maryland 20774

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing.  This task-based, hands-on search engine optimization online course covers the concepts and trends and then lays out a day-by-day strategy...

Wednesday Apr 1st, 10am - 5pm

  (2 sessions)
$890

2 sessions

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Salesforce for Reports & Dashboards (Lightning)

at Certstaffix Training - Largo 1300 Caraway Ct Ste 200, Largo, Maryland 20774

This class is delivered by a live instructor and is specifically designed to teach administrators, business analysts or report writers' how to utilize the Salesforce Lightning Report Builder and Lightning Dashboards. A student in this class will learn the basic Salesforce object model, and how to create and secure reports and dashboards. The instructor...

Monday Mar 16th, 10am - 5pm

Salesforce for Marketing (Classic)

at Certstaffix Training - Largo 1300 Caraway Ct Ste 200, Largo, Maryland 20774

This class is delivered by a live instructor and is specifically designed to teach marketing people the basics of Salesforce. The instructor will focus on the key features a marketer can use to immediately become effective with Salesforce.  A student in this class will learn how to manage leads and campaigns. In addition, the instructor will...

Thursday Apr 9th, 10am - 5pm

Twitter for Business

at Certstaffix Training - Largo 1300 Caraway Ct Ste 200, Largo, Maryland 20774

Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. This Twitter training for business course shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, it takes you step by step into the Twitterverse...

Wednesday Apr 1st, 10am - 5pm

Salesforce for Marketing (Lightning)

at Certstaffix Training - Largo 1300 Caraway Ct Ste 200, Largo, Maryland 20774

This class is delivered by a live instructor and is specifically designed to teach marketing people the basics of Salesforce Sales Cloud marketing features in the Lightning Experience. The instructor will focus on the key features a marketer can use to immediately become effective with Salesforce. A student in this class will learn how to manage...

Monday Apr 13th, 10am - 5pm

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