Online Storytelling for Non-Profits & Social Enterprise

Developing a strong digital marketing strategy can make a world of difference for organizations that operate with limited budgets to achieve their membership and funding goals.

This workshop will offer a big picture analysis of compelling and cost-effective digital marketing and storytelling, with an emphasis on working with limited resources and staying true to your organization's mission and purpose.

Join us as we explore what it takes to craft stories that grab and attention, build trust and credibility, and tap into people's emotions.

Takeaways

• Understand what a digital marketing strategy includes and the framework under which it can be developed
• Understand your audience, what channels they’re on and how that informs your strategy
• Explore cost-effective digital marketing and storytelling methods
• Learn the elements of an effective story through case studies
• Understand how to identify the metrics that matter and what channels are right for you

Prereqs & Preparation

This workshop is designed for anyone who works or is interested in working in a marketing role at a non-profit or social enterprise.

What to bring to class: We recommend bringing something to take notes!