You're browsing Communications Courses in Washington, DC

Balance best practices for creating a sellable LinkedIn profile with crafting a professional brand story that is connected to a deeper sense of self. Learn best practices for increased searchability, reach, and impact with your network on the platform. Use interactive worksheets to define your career vision and explore how to mindfully share your...

Learn to use WordPress to manage your website in this comprehensive 2 day, hands-on training class. You'll learn to use and customize templates, add extensive functionality through the most-important plug-ins, add and manage content in an organized way, and more. Course Objectives Foundations of a WordPress-based website Basics of the WordPress...

Mission Driven Storytelling: Make the Most Impact on Social Media Digital storytelling is one of most impactful strategies currently used to further missions and increase growth. Learn how to master the art of your story and further your cause through videos, photos, writing, and various content mediums. See examples of some of the most impactful...

Spring! This can be your time to plant seeds of creativity. Begin by exploring imaginative forms of writing in a supportive environment.  Fun prompts will help circumvent the analytic brain and give creativity a chance to thrive. You’ll find new ways to free up memories and use them as inspiration for memoir, fiction, poems, creative nonfiction,...

Developing a strong advocacy story can make a tremendous difference in your campaigns. While storytelling is nothing new, elements such as structure, audience attention span and message outreach have all changed significantly in recent years. At this two-hour workshop, we’ll discuss from A-Z what it takes to build a successful storytelling campaign...

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online...

WordPress 201 - Advanced WordPress for Business Websites Training Class WordPress is the most popular self-hosted open source website software in use today, with good reason! This 2-day course seeks to provide Participants with the most up-to-date, intuitive methods for developing and designing in WordPress. This course will focus on the more advanced...

It's becoming easier than ever to start your own business and work for yourself. But the idea of giving up a steady paycheck, retirement benefits, and health insurance can be daunting. The good news is that most successful freelancers and entrepreneurs don't just up and quit one day. They take their time to build a foundation for their business and...

This 5-day comprehensive Bootcamp is a discounted bundle of WordPress 101(Fundamentals for Professionals)  WordPress 201(Advanced WordPress for Business) and WordPress 202(WordPress Search Engine Optimization) This Bootcamp prepares WordPress users to optimize their knowledge and expertise to thrive within the professional sphere;...

Conquer your nerves and be ready for that next impromptu speaking opportunity. Program Description: It happens all the time in any career—you’re caught off guard and must speak with zero preparation. You’re asked for your opinion in a heated meeting. You need to introduce someone to a group. You’re unexpectedly asked to say a few words...

Learn the importance of carefully analyzing, creating, and communicating a successful business case in order to maximize its chance for approval. In this business analysis training course, you gain the skills to define desired outcomes, design evaluation criteria, weigh costs against benefits, and communicate a comprehensive business case to improve...

Today’s technology has made everyone in the workplace a writer — leaving your reputation and success increasingly dependent on how well you communicate. In this training course, you gain foundational knowledge in business writing, and leverage effective writing tools to create contract proposals, business plans, executive summaries, recommendation...

Interacting effectively and harmoniously with your stakeholders and team members is crucial to your success as a business analyst. In this business analysis training course, you see how specific skills, behaviors, and attitudes can impact business analysis activities, and enhance your ability to become a key influencer on projects in your organization....

Learn the keys to creating and communicating a strategic plan. During our introductory class, explore how Directors, CEOs, and Strategy Leads create a vision, form initiatives, and plan for uncertainty. You’ll learn what a strategic plan can accomplish, how to create one, and how you can guide an organization to greater results. This class will empower...

There are zillions of sites and apps begging for your attention--but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way. Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that...