Google Analytics Immersive

at Imparture - Downtown, Washington, D.C.

Course Details
$2,045 14 seats left
Start Date:

Tue, Jan 28, 9:30am - Jan 29, 5:00pm (2 sessions)

Next start dates (1)

Downtown, Washington, D.C.
You'll receive confirmation of the
course venue location in your "joining
instructions' sent to you prior to class
Washington, District of Columbia
Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 6

What you'll learn in this google analytics training:

This two-day workshop is designed for anyone looking to review their Google Analytics activity and take it to an advanced level. Full guidance is offered on key foundational elements, before moving on to advanced tools and techniques to deliver the highest levels of actionable insight.

Workshop program

Join this intensive two-day workshop to take your Google Analytics activity to an professional level.

This workshop is specially designed for those starting with a basic level of understanding. Gain full insight into the full technical options and business opportunities that Google Analytics presents. Leave the session with the hands-on skills to take your analytics to the next level straight away.

Day one will focus upon ensuring you have the correct foundations in place. Find out how best to configure Google Analytics to best complement your digital activity and commercial goals.

Day two will build upon this to offer detailed insight into the full spectrum of features offered by this powerful measurement tool. Advanced tools and techniques will be covered in depth.

You will leave the session ready to yield invaluable and relevant insight from your analytics that drives real business results.

Course Topics:

Day One:

  • Web Analytics Insight
  • Google Analytics Strategy
  • Google Analytics Fundamentals
  • Audience Analytics Fundamentals
  • Audience Analytics Advanced
  • Acquisition Reporting Fundamentals
  • Acquisition Reporting Advanced
  • Behavior Reporting Fundamentals
  • Behavior Reporting Advanced

Day Two:

  • Conversion Reporting - Fundamentals
  • Conversion Reporting - Advanced
  • Advanced Functions
  • Reporting and Communication
  • Segmentation and Remarketing
  • Reporting and Communication Advanced
  • Troubleshooting GA Implementations
  • Google Tag Manager
  • Google Data Studio
  • Future Developments

Each day of training follows a set itinerary, with tea, coffee and refreshments provided throughout. An enjoyable lunch can also be expected.

9:30 - Delegate Arrival & Refreshments

10:00 - Training Commences

11:15 - Refreshment Break

11:30 - Training

13:00 - Lunch

13:45 - Training

15:00 - Refreshment Break

15:15 - Training

16:30 - Q&A

17:00 - Training Closes

The same timings will run for both days.

Post training support
We put a lot of attention into our post training support, ensuring you have access to the materials and expert guidance you need to put your learnings into practice:

Imparture playbook library
Free ‘how-to’ reference guides: Six detailed playbooks are sent to all attendees after the course to support key topics covered.

Full access to training materials
Sent straight away to you: Slide decks are shared with all attendees 24-hours after a training session, with full access to training content and course notes.

Ongoing support
Just get in touch: Imparture’s specialists are on hand following the course to help with any questions or challenges you might have.

Imparture venues are all based in central, easy-to-reach, city locations.

A welcome email outlining the address for the training location, the timings for the class and all additional information will be sent to the student two weeks (10 working days) prior to the course start date.

Please bring a laptop and the login details (admin where possible) for any social media, google analytics or digital accounts that you will need to access during the class.

Wi-Fi will be available at the training venue free of charge.

We also recommend bringing a form of ID to public workshops in case of security checks when signing in at the venue.

School Notes: The school would need your cellphone number, job title, and company name to complete the registration. Please reach out to [email protected] after booking the class with this information.

Still have questions? Ask the community.

Refund Policy

Each booking has a “cooling off” / cancellation period of 7 days during which you may cancel your booking and receive a full refund. This period begins from the date the booking was made. Thereafter, you are not entitled to a refund.

In the event that you wish to cancel your booking outside of this 7-day period you will be able to move your booking to the next available date at an additional charge (including any applicable local tax such as, but not limited to, value added tax).


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All classes at this location

Start Dates (2)
Start Date Time Teacher # Sessions Price
9:30am - 5:00pm Tim Lowden , Lily Hoffman 2 $2,045
This course consists of multiple sessions, view schedule for sessions.
Wed, Jan 29 9:30am - 5:00pm Tim Lowden , Lily Hoffman
9:30am - 5:00pm Tim Lowden , Lily Hoffman 2 $1,745
This course consists of multiple sessions, view schedule for sessions.
Thu, Mar 12 9:30am - 5:00pm Tim Lowden , Lily Hoffman

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School: Imparture


Imparture is a leading light, globally, in digital skills training.

With HQs in the worldʼs most notable tech hubs, and 26 training locations worldwide, Imparture presents a platform to actively learn the very latest developments in digital.

With a human-centred approach to learning, all of Imparture’s...

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