Introduction to Google Ads

This 3-hr crash workshop will walk you through the strategy, campaign build, and optimization skills you need to get started with Google AdWords - the world's most powerful and effective advertising platform.

By the end of the class you will have identified business goals and high intent keywords, set up you own campaign, played around with the Adwords platform, used best practices to optimize ads for ROI, and examined targeting methods. No experience with AdWords is required.

Takeaways

• Leveraging Adwords to uniquely drive consistent, high-quality, and profitable traffic to your website or business
• Create, develop, and optimize your own Google AdWords campaigns
• Identify keywords that are most effective at driving leads or sales
• Apply keyword match types to drastically increase Return on Ad Spend
• Learn how ad relevance reduces ad costs while increasing conversion of prospects to customers
• Utilize free ad extensions to increase page real estate, click through rates, and lower cost
• Apply strategic methods to create effective ad copy
• Run ads even if you rank organically on a keyword

Preparation

Optional: You have identified a website or landing page that you want to send traffic to.

• You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
• This course will occur completely online using Zoom and Slack.
• Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
• Each individual course participant must have purchased a ticket

The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.