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Paid Social for the Win: FB + Instagram Advertising
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Facebook is a juggernaut with over 2.27 billion monthly active users and Instagram now has over 1 billion monthly active users. In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of the Facebook advertising ecosystem (Facebook, Instagram, Messenger, Whatsapp, Audience Network) in this fast-paced, hands on class. We’ll focus on highly specific hacks that will help you cut through the...
How to Start or Grow Your Consulting Business
Starting or growing your consulting business is challenging, but it doesn't have to be confusing. During this interactive workshop, you’ll learn how to apply the 5 Pillars of Consulting Success to your business. It doesn't matter if you haven’t started, or have been consulting for years, this class is all about how you can package and price the services you provide, and how to attract your audience in a way that doesn't feel salesy or desperate....
Social Media Monitoring & Analytics: How, What, & Why
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use...
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Seeing Pink: The Queer Perspective in Photography
Capital Photography Center @ Online, Washington, DC
In this six-week workshop, students will be challenged to approach their image-making with an LGBTQ oriented theme in mind. Topics include but are not limited to: interior emotional content, upheaval and personal events, gender identity, politics, and desire — all as they relate to our queer lives. The instructor will make suggestions and provide tools to help build a strong final body of work. The class will be composed of critiques, slide presentations...
2-Day Build a Website with WordPress Bootcamp
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Wordpress is awesome, but often misunderstood. Is it a blogging platform? A CMS? Should you buy a custom theme or develop your own? Wordpress.com vs. Wordpress.org? In this course you’ll develop a custom site starting from scratch. Basically, you’ll take a static front-end HTML/CSS template and do all the necessary magic to have that site running live and dynamic using Wordpress. Afterwards, your clients will be able to edit content themselves,...
Google Analytics Bootcamp
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward. Takeaways In-depth understanding of how Google Analytics can improve the participant’s web business. Gain an in-depth understanding of how web analytics relates to business...
Writing Pictures: An Exploration of Text & Image Part 2
Capital Photography Center @ Online, Washington, DC
A collaborative Workshop for previous students This workshop is Part 2 of the workshop “Writing Pictures,” offered at LACP in 2020. This all-new class will build on the previously-presented material, encouraging students to go even deeper with the text/image form to express their authentic voice. Once again, we will spend focused time making photographs about words and writing words about photographs, using our own work as prompts, as well as...
Beginning Photography Using Your Phone
Capital Photography Center @ Online, Washington, DC
In this class, students will learn about the cameras in their phones or tablets and about basic camera operation, including image enhancements on their devices. Discussions include the technical side of how to use the camera apps and settings. Photographic concepts including composition, light and controlling focus and exposure will be stressed. We’ll study capture apps and why/how they differ from our built-in, native cameras. Other topics covered...
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Experimental Projects
Capital Photography Center @ Online, Washington, DC
“The enemy of photography is convention, the fixed rules of how-to-do. The salvation of photography comes from the experiment.” Join educator and photographer Ken Merfeld in a course structured to enable students to go beyond technique and into personal expression and creativity. This class provides a foundation to develop confidence in one’s ability to “create”, to discover the inherent artist in each of us, and to expand our abilities...
Code in One Day: HTML & CSS Bootcamp Remote (Online)
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
HTML and CSS are the fundamental building blocks of the web. Whether you're a beginner who wants to get started in web development, a designer looking to hand-code their concepts, or a marketer who wants a little more control over their CMS, you'll need to know HTML and CSS to get the job done. This one day workshop is the quickest way to get started building websites. You will dive head first into HTML and CSS, skill up with live coding exercises,...
Product Management Bootcamp
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
This Bootcamp is focused on helping participants better understand Product Management as a discipline and how a product manager should work through the steps -- from ideation, to post-launch management, to building a usable product; while keeping everyone, including the product manager, accountable throughout the process. We’ll learn about what goes into building a good business case and the required planning to achieve those goals. We’ll also...
Project Management Essentials
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Important Note about Online Classes: Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps. Registration for this class will close 48 hours prior to class start in order to allow all students ample opportunity to have the technology enabled. If you're interested in becoming a project manager or simply want a more effective way to streamline and achieve...
Introduction to Google Analytics
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Important Note about Online Classes: Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps. Registration for this class will close 48 hours prior to class start in order to allow all students ample opportunity to have the technology enabled. Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this workshop, you’ll...
Collaborating with Nonprofits
Capital Photography Center @ Online, Washington, DC
Learn how to collaborate with nonprofit organizations and institutions to raise the funds needed to present exhibitions, classes, and special projects. Artists will learn the steps nonprofit organizations use in applying for grants and how to become a “member of the team” to raise funds for new programs and projects. Artists will also learn how to communicate with and develop positive collaborative relationships with nonprofit organizations....
Natural Language Processing
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Natural Language Processing (NLP) has taken data science by storm as one of the most asked-for disciplines in the field. This 3-hour workshop focuses on exposing participants to three NLP practices applied to social media and news: text analytics in pandas, supervised ML for text classification, and unsupervised ML for topic modeling. Participants are expected to come with some exposure to python and pandas, and will leave with two completed pilots...
Radically Inclusive Leadership Series: Candid Feedback
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Radically Inclusive Leadership Series: Candid Feedback & 1:1 Coaching This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. Psychological Safety is the most important attribute of a high performing team {Google Re:Work Study). How...
Design Thinking Bootcamp
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
In increasingly complex times, innovation and collaboration skills are becoming vital to businesses, and both principles are essential in Design Thinking. This hands-on workshop will lead you through the design thinking process, taught by design thinking professionals that live and breathe in this space. Together we'll explore how human-centered design can help develop innovative solutions for the complex challenges we face as businesspeople,...
Getting Started with Photoshop
Capital Photography Center @ Online, Washington, DC
Join a five-week introduction to the wonders of Photoshop. Even the most beginner level participants will finish the course with a solid understanding and usable set of skills in the program. No previous experience in Photoshop is required. Participants will be introduced to the potential workflow, a workflow common among some of the best photographers in the world. If you are primarily a Lightroom Classic user, you can travel between Lightroom...
Crafting Stories with Data
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Data visualisations can enable us to compress data and encode them in ways to aid perceptual, cognitive and emotional capacity required to comprehend, retain and make decisions using this data. It is often cited that we are trying to tell stories through them. Is that really the case? How do we ensure that the audience is able to retain, recall and retell our data-driven stories? ‘Storytelling with data’ is a cross disciplinary activity that...
Javascript 101
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Expand your coding toolkit with the No. 1 language in tech. During this workshop, you'll learn how Javascript powers dynamic websites and applications through animations, drop-down effects, and more. You'll work through a series of hands-on coding exercises to get you on your way to proficiency! Takeaways Gain an overview of the JavaScript landscape and its placement in the web development ecosystem. Practice programmatic thinking Write expressions...
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