General Assembly Classes, Washington DC

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this workshop, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.  Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper...

In this interactive bootcamp, you'll learn the fundamentals of a strong digital marketing strategy and how to implement them effectively in order to drive more traffic, leads, and customers for your business. Through hands-on activities, you'll have the opportunity to master the concepts and make real progress toward improving your marketing skills...

This Bootcamp is designed to provide participants with a general overview of Excel topics and specifically more knowledge of several different functions. It combines most of the material from the two workshops into an intense one-day session. Given the short timeframe and large amount of topics covered, participants are expected to be able to learn...

Learn to talk the talk without walking the walk. This class is for people who want to speak intelligently about tech. Whether you're recruiting developers, writing marketing copy, a first-time product manager, or simply want to work in a tech startup, you need to know what is happening in the engineering department.  The instructor will cover...

Python is an excellent programming language for data science, due to its rich set of data structures, the maturity of its data-focused libraries, and its ability to execute all aspects of the data science pipeline. This workshop will lay the foundation for data science in Python by exploring its data structures and data manipulation capabilities, as...

Do you feel stuck in a career you no longer love? Do you no longer feel like you are thriving, challenged, or inspired with the work you are doing? Are you ready to find the career of your dreams, but don't see a clear path forward? If you answer yes to any or all of these questions, then this workshop is for you! In this interactive workshop, you'll...

As technology changes and more media outlets compete for customers’ time, providing an enjoyable experience is critical to both attracting and keeping users. This class aims to demystify UX by giving a practical and simple introduction to what UX is while also explaining some of its core concepts of usability. This is a field that affects all areas...

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you're interested in driving targeted traffic to your website. In this half-day bootcamp, you’ll learn why your website needs SEO, the most important things you need to be doing to improve your SEO and online...

HTML and CSS are the fundamental building blocks of the web. Whether you're a beginner who wants to get started in web development, a designer looking to hand-code your concepts, or a marketer who wants a little more control over your CMS, you'll need to know HTML and CSS to get the job done.  This one-day workshop is the quickest way to get...

Google Analytics is the most used web analytics tool in the world. Are you harnessing its power? Understanding how Google Analytics works–beyond the basic features–gives you the ability to unlock powerful insights. In this bootcamp, we'll explore how to set concrete KPIs and track success through Google Analytics. We'll then dive into how to setup...

Bring your creative ideas to life with Adobe Illustrator, the industry-standard vector graphics software, used by designers and illustrators who want to create digital graphics, logos, illustrations, and original typography. This workshop is designed to get you up and running with Adobe Illustrator in just one day. The focus will be on step-by-step...

Design Thinking is an approach organizations use to better understand the needs of people in order to create the most innovative and intuitive products. This creative problem-solving approach stresses the importance of empathy, focuses on the experiences of end users, and integrates an iterative process as part of the final product. Great design doesn’t...

We'll cover the fundamentals of project management, dissecting the differences between waterfall & agile project management. We'll then take a deeper dive into agile project management, highlighting best practices for proper planning and execution. By the end of the class, you'll be equipped with the techniques and know-how to manage multiple...

Interested in animating a logo? Need to mock up a UI animation for a client? Curious about how to make text move over video footage? These are just a few things you can do with Adobe After Effects! In this workshop, you'll learn about the possibilities available when animating with After Effects, as well as the program’s general layout and basic...

This is a part time course. Unit 1: Design Process Intro to UX & Design Thinking  Explain course expectations in terms of pre-work, homework, projects, office hours, Schoology, etc.  Define the elements of User Experience Design.  Develop basic skills in creative problem solving, innovation, and human-centered design through...