General Assembly Classes, Washington DC

Instagram continues to dominate the social media landscape and just recently hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Masterclass, you will learn the ins and...

WordPress is the premier content management system for those seeking an easy, user-friendly way to set up and maintain a website. In this class, you’ll walk through the basics of getting your site live quickly and discover various free templates as well as premium resources that require little to no coding skills and will have your site looking polished...

Photoshop is the industry standard photo image editing software for print and digital output. In this hands-on introductory workshop, we will walk through Photoshop's basic capabilities and use tools and techniques to edit images and create visual design mock-ups - no design experience required! This bootcamp will help students visualize products...

Tired of feeling anxious when presenting yourself or your business to clients, or when hanging around all those back-slapping extroverts at cocktail parties? If so, this workshop is for you!  By joining us you’ll learn: How to manage your public speaking nerves How to create the right communication mindset How to be authentic and likable...

This bootcamp introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic...

This bootcamp introduces participants to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's...

Figure out how to be your best when the pressure’s on. The ability to connect with others in an authentic way is the key to being a great speaker – and it carries over into the success of your business and personal life.  This four-hour workshop is limited to 8 attendees who will get live expert coaching as well as video recording and playback...

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company...

As technology changes and more media outlets compete for customers’ time, providing an enjoyable experience is critical to both attracting and keeping users. This class aims to demystify UX by giving a practical and simple introduction to what UX is while also explaining some of its core concepts of usability. This is a field that affects all areas...

Bring your creative ideas to life with Adobe InDesign, the professional page layout standard, used by designers and production professionals to design, preflight, and publish a broad range of documents such as brochures, catalogs, magazines and books. InDesign allows you to lay out and design multiple page documents. This workshop is designed to get...

Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. You'll walk away with the best Instagram practices that will allow you to define a more robust social message that resonates well with your brand. Who is this workshop for? Anyone who either manages...

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon...

The bootcamp is designed to provide students with a general overview of Excel topics and specifically more knowledge of several different functions. It combines most of the material from the two workshops into an intense one-day session. Given the short timeframe and large amount of topics covered, students are expected to be able to learn quickly....

Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive...

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence....