General Assembly Classes, Washington DC

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this workshop, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.  Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper...

As technology changes and more media outlets compete for customers’ time, providing an enjoyable experience is critical to both attracting and keeping users. This class aims to demystify UX by giving a practical and simple introduction to what UX is while also explaining some of its core concepts of usability. This is a field that affects all areas...

Bring your creative ideas to life with Adobe InDesign, the professional page layout standard, used by designers and production professionals to design, preflight, and publish a broad range of documents such as brochures, catalogs, magazines and books. This workshop is designed to get you up and running with Adobe InDesign in one day. The focus will...

What do you want to be known for? What do people find when they Google you? How do you create a cohesive online presence? A clear personal brand can create opportunities for you. But how do you go about doing it? Few people have the time to ask, answer and execute on these questions. In this workshop, we'll identify some strategies to break down what...

We'll cover the fundamentals of project management, dissecting the differences between waterfall & agile project management. We'll then take a deeper dive into agile project management, highlighting best practices for proper planning and execution. By the end of the class, you'll be equipped with the techniques and know-how to manage multiple...

Design Thinking is an approach organizations use to better understand the needs of people in order to create the most innovative and intuitive products. This creative problem-solving approach stresses the importance of empathy, focuses on the experiences of end users, and integrates an iterative process as part of the final product. Great design doesn’t...

Social media is an essential part of marketing and growing your brand. Join us as we explore this digital marketing landscape and discover your social media potential. This workshop will provide an in-depth overview into the 4-5 major social media platforms (Facebook, Twitter, Instagram, Snapchat, Youtube). We will look at use cases from non-profits,...

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you're interested in driving targeted traffic to your website. In this half-day bootcamp, you’ll learn why your website needs SEO, the most important things you need to be doing to improve your SEO and online...

Everyone can master the art of public speaking and easily leverage the secrets the best speakers in the world use to elevate your public speaking performance, forget the fear, and learn to love the spotlight. Public speaking is the most common #1 phobia in today's society, and at the same time, our abilities to strongly represent ourselves are becoming...

Do you feel stuck in a career you no longer love? Do you no longer feel like you are thriving, challenged, or inspired with the work you are doing? Are you ready to find the career of your dreams, but don't see a clear path forward? If you answer yes to any or all of these questions, then this workshop is for you! In this interactive workshop, you'll...

Bring your creative ideas to life with Adobe Photoshop, the professional digital imaging standard, used by photographers and designers who want to perfect their digital images. Photoshop allows you to create powerful images and designs. This workshop is designed to get you up and running with Adobe Photoshop in just three hours. The focus will be...

Natural Language Processing (NLP) has taken data science by storm as one of the most asked-for disciplines in the field. This 3-hour workshop focuses on exposing participants to three NLP practices applied to social media and news: text analytics in pandas, supervised ML for text classification, and unsupervised ML for topic modeling. Participants...

Immerse yourself in the amazing world of Adobe Creative Cloud applications that help designers create a variety of brilliant print and digital media. The Adobe Creative Cloud is composed of three industry standard design applications that seamlessly connect with each other. Becoming proficient will set you on a path to success with the design industry’s...

HTML and CSS are the fundamental building blocks of the web. Whether you're a beginner who wants to get started in web development, a designer looking to hand-code your concepts, or a marketer who wants a little more control over your CMS, you'll need to know HTML and CSS to get the job done.  This one-day workshop is the quickest way to get...

This is a part time course. This course will teach you how to use large datasets to make critical decisions. Course Outline Unit 1: Exploring Data with Excel Understanding the Value of Data Explore the value of data. Work your way through the data analytics workflow. Unlock the power of Microsoft Excel to utilize its analytical tools — no...