General Assembly Classes, Washington DC

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you're interested in driving targeted traffic to your website. In this half-day bootcamp, you’ll learn why your website needs SEO, the most important things you need to be doing to improve your SEO and online...

In this interactive bootcamp, you'll learn the fundamentals of a strong digital marketing strategy and how to implement them effectively in order to drive more traffic, leads, and customers for your business. Through hands-on activities, you'll have the opportunity to master the concepts and make real progress toward improving your marketing skills...

Bring your creative ideas to life with Adobe InDesign, the professional page layout standard, used by designers and production professionals to design, preflight, and publish a broad range of documents such as brochures, catalogs, magazines and books. This workshop is designed to get you up and running with Adobe InDesign in one day. The focus will...

Developing a strong digital marketing strategy can make a world of difference for organizations that operate with limited budgets to achieve their membership and funding goals. This workshop will offer a big picture analysis of compelling and cost-effective digital marketing and storytelling, with an emphasis on working with limited resources and...

SQL is a powerful language, and tool, for data analysis and data handling. In this bootcamp, you’ll dive deep into SQL syntax and database structures, while applying your new SQL skills to address business problems. This bootcamp will take absolute beginners through the basics of SQL to an ability to write queries with confidence. Takeaways  -...

There are tons of sites and apps begging for your attention, but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way. Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects...

Data visualizations help us compress and make decisions using data. It is often cited that we are trying to tell stories through them. Crafting stories with data requires us to be a visual designer, coder, statistician, and storyteller. It is both a science and an art. This workshop serves as an introduction to the visual and story techniques that...

Step into the world of visual design with General Assembly. During this workshop, you'll explore the tools and techniques you can use to bring websites, marketing materials, and more to life. The goal of visual design is to communicate a specific message to a targeted audience – because of that designers can influence, inspire, and leave their mark...

Everyone can master the art of public speaking and easily leverage the secrets the best speakers in the world use to elevate your public speaking performance, forget the fear, and learn to love the spotlight. Public speaking is the most common #1 phobia in today's society, and at the same time, our abilities to strongly represent ourselves are becoming...

Social media is an essential part of marketing and growing your brand. Join us as we explore this digital marketing landscape and discover your social media potential. This workshop will provide an in-depth overview into the 4-5 major social media platforms (Facebook, Twitter, Instagram, Snapchat, Youtube). We will look at use cases from non-profits,...

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this workshop, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.  Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper...

Design Thinking is an approach organizations use to better understand the needs of people in order to create the most innovative and intuitive products. This creative problem-solving approach stresses the importance of empathy, focuses on the experiences of end users, and integrates an iterative process as part of the final product. Great design doesn’t...

We'll cover the fundamentals of project management, dissecting the differences between waterfall & agile project management. We'll then take a deeper dive into agile project management, highlighting best practices for proper planning and execution. By the end of the class, you'll be equipped with the techniques and know-how to manage multiple...

WordPress is the premier content management system for those seeking an easy, user-friendly way to set up and maintain a website. In this class, you’ll walk through the basics of getting your site live quickly and discover various free templates as well as premium resources that require little to no coding skills and will have your site looking...

You're full of ideas, but how do you know which are worth working on? In the first half of the workshop, you'll learn how to use the MVP (Minimum Viable Product) philosophy to test and validate your ideas with the least amount of work required. The ultimate goal is to get to product/market fit. Take your idea and get moving in the right direction...