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Best Classes & Workshops
in Washington, D.C.
Instructor: Nicole Solis-Sison
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Social Media Monitoring & Analytics: How, What, & Why
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use...
Intro to Content Strategy
The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive) to...
Instagram for Entrepreneurs Workshop
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. You'll walk away with the best Instagram practices that will allow you to define a more robust social message that resonates well with your brand. Who is this course for? Anyone who either manages or is interested in managing an Instagram Business account. This workshop is not appropriate for total...
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Content Strategy 101
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
There are zillions of sites and apps begging for your attention--but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way. Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects a company or publisher’s business goals. Learn the basics of content strategy in the context...
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