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Best Classes & Workshops
in Washington, D.C.
Instructor: Tony DeYoung
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Google Analytics Bootcamp
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward. Takeaways In-depth understanding of how Google Analytics can improve the participant’s web business. Gain an in-depth understanding of how web analytics relates to business...
Google Analytics Bootcamp
Google Analytics is the most used web analytics tool in the world. Are you harnessing its power? Understanding how Google Analytics works–beyond the basic features–gives you the ability to unlock powerful insights. In this bootcamp, we'll explore how to set concrete KPIs and track success through Google Analytics. We'll then dive into how to setup accurate reports, extract insights from data, and measure your goals. You’ll learn how to create...
SEO for Beginners
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Search engine optimization (SEO) is about improving the visibility of a website in “organic” (non-paid) search engine results. This no nonsense introduction will pull back the veil and unmask this mysterious thing called SEO, helping you to understand and start using it. You will be able to start improving your website’s rankings in the search engines. You’ll learn why your website needs SEO, what are the most important things you need...
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Introduction to Google Ads
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
This 3-hr crash workshop will walk you through the strategy, campaign build, and optimization skills you need to get started with Google AdWords - the world's most powerful and effective advertising platform. By the end of the class you will have identified business goals and high intent keywords, set up you own campaign, played around with the Adwords platform, used best practices to optimize ads for ROI, and examined targeting methods. No experience...
SEO Bootcamp
Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive plan to continue their efforts. In this workshop on “human-centered SEO,” you’ll learn the basics...
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