Amelia Kruse & Benish Shah

Teaches at General Assembly

Amelia is the Product Marketing Manager at Refinery29, where she builds digital user experiences and brings new products to market with robust user research. Having a background in startup, tech, and international consulting, Amelia found the perfect mix at Refinery29. She began her career as an Environmental Consultant, working on programs for top Australian retail, mining and utility companies. In 2011 she co-founded a social business, Komai, focused on building creative projects with social impact, and funded and built a music school and teacher training program in Malawi, South East Africa. Komai is now a program at The New School for Jazz and Contemporary Music in New York. Amelia has an Honors degree from the University of Sydney, Australia where she majored in Anthropology and Biology and received First Class Honors for her Thesis in Ecology. Amelia is driven by her interest in how people interact with the digital and non-digital worlds, and discovering ways to infuse creativity in everyday lives.

Benish Shah is the Director of Product Marketing at Refinery29. Her background focuses on go-to-market strategies for new products, companies, and concepts. That combined with a legal degree and extensive experience in the start up world gives her a unique perspective on how to grow ideas. Previously she lead market strategy at Say Media, co-founded and ran Before the Label, served as head of strategy for Eva Khurshid, a NY based fashion line, and sold her first startup – an online mag called Neem Magazine. Benish has been profiled in The Guardian and Rank & Style, and published in Forbes Women, Inc., Huffington Post and various other publications on entrepreneurship, technology, and women in the start up world.

Classes taught by Amelia Kruse & Benish Shah

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