Amy Zehfuss

Teaches at General Assembly

Amy is an innovation and strategy leader who helps teams make the best business choices to unlock growth. She has a combined 25 years of experience in strategy, consulting and communications across the media & entertainment, consumer products, and non-profit industries.

Amy led strategy for several well-known Atlanta brands including television’s TNT and TBS and Sara Blakely’s Spanx. Her experience has run the gamut - from identifying consumer needs to generating ideas, filtering, pitching for investment, proving and launching ideas. She has served as a brand and product manager.

She is strong a believer in design thinking and uses the practice to approach everything from problem-solving to storytelling. An iterative, inclusive approach lets teams move fast and own outcomes.

Classes taught by Amy Zehfuss

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