Melinda Partin is the Senior Director of Marketing and Digital Strategy at UW Medicine. Charged with transforming a traditional marketing organization into one that is digital and content marketing first, she and her team are hard at work redesigning and migrating the umwedicine.org website, developing innovative service line and brand marketing campaigns, and working cross-functionally to improve the digital patient experience. Prior to UW Medicine, Melinda led digital and customer experience projects for Strong-Bridge Consulting, founded the creative agency Worktank, and managed advertising operations for Microsoft Sidewalk before online ads made any money (hence the sale of a great content property to CitySearch).
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