Phat X. Chiem is the co-founder of StoryCraft, a brand storytelling and content marketing agency in Santa Monica. Prior to establishing StoryCraft, he spent years as a senior editor at Yahoo managing content for its powerful homepage. He has also worked as a freelance writer and journalist, including as a business reporter for the Chicago Tribune and a news editor for OZY.com. StoryCraft combines his background in journalism and content creation with his experience in business strategy and marketing. He also holds an MBA from Pepperdine's Graziadio School of Business and Management.
Such a useful marketing tool for improving brand strategy. Phat was enthusiastic and easy to listen to, along with a very well made presentation. I would highly recommend this workshop!
Well prepared, focused on our own work while sharing great examples, challenges.
Jenean S. gave this class 5 out of 5 CourseHorse stars.
Enjoyed the class. Very good teacher.
Sara T. gave this class 5 out of 5 CourseHorse stars.
Ken R. gave this class 2 out of 5 CourseHorse stars.
Kateryna K. gave this class 5 out of 5 CourseHorse stars.
There was some good information in the class but would have been more effective if: Slides were left up longer Even though they were emailed after class and we were told they would be, often times they weren't left up long enough to read so reviewing them once emailed won't connect with what was presented in class as strongly. Fewer group exercises I feel it would have been more effective and would take less time if we had worked on a brand together for each exercise rather than pairing up. A lot of time was spent on that, unnecessarily. Movie trivia was fun. If required to discuss our brand during class, would be best to alert students ahead of time as not everyone had a brand they were working for and were told to use a random one that exists - which was a surprise.
Omar L. gave this class 5 out of 5 CourseHorse stars.