Phat Chiem

Teaches at General Assembly

Phat X. Chiem is the co-founder of StoryCraft, a brand storytelling and content marketing agency in Santa Monica. Prior to establishing StoryCraft, he spent years as a senior editor at Yahoo managing content for its powerful homepage. He has also worked as a freelance writer and journalist, including as a business reporter for the Chicago Tribune and a news editor for OZY.com. StoryCraft combines his background in journalism and content creation with his experience in business strategy and marketing. He also holds an MBA from Pepperdine's Graziadio School of Business and Management.

Reviews of Phat Chiem

(9 Reviews)
Storytelling That Sells For Ecommerce Brands

6/6/2019
Mallory S.

Attended: Storytelling That Sells For Ecommerce Brands


Such a useful marketing tool for improving brand strategy. Phat was enthusiastic and easy to listen to, along with a very well made presentation. I would highly recommend this workshop!

Storytelling That Sells For Ecommerce Brands

6/5/2019
Tenzin K.

Attended: Storytelling That Sells For Ecommerce Brands


Well prepared, focused on our own work while sharing great examples, challenges.

Brand Storytelling: Creating a Powerful Story

4/6/2019
Jenean S.

Attended: Brand Storytelling: Creating a Powerful Story


Jenean S. gave this class 5 out of 5 CourseHorse stars.

Brand Storytelling: Creating a Powerful Story

3/17/2019
Wesley S.

Attended: Brand Storytelling: Creating a Powerful Story


Enjoyed the class. Very good teacher.

Brand Storytelling: Creating a Powerful Story

2/21/2019
Sara T.

Attended: Brand Storytelling: Creating a Powerful Story


Sara T. gave this class 5 out of 5 CourseHorse stars.

Success with Shopify

2/8/2019
Ken R.

Attended: Success with Shopify


Ken R. gave this class 2 out of 5 CourseHorse stars.

Storytelling That Sells For Ecommerce Brands

12/14/2018
Kateryna K.

Attended: Storytelling That Sells For Ecommerce Brands


Kateryna K. gave this class 5 out of 5 CourseHorse stars.

Brand Storytelling: Creating a Powerful Story

12/9/2018
Jeni S.

Attended: Brand Storytelling: Creating a Powerful Story


There was some good information in the class but would have been more effective if: Slides were left up longer Even though they were emailed after class and we were told they would be, often times they weren't left up long enough to read so reviewing them once emailed won't connect with what was presented in class as strongly. Fewer group exercises I feel it would have been more effective and would take less time if we had worked on a brand together for each exercise rather than pairing up. A lot of time was spent on that, unnecessarily. Movie trivia was fun. If required to discuss our brand during class, would be best to alert students ahead of time as not everyone had a brand they were working for and were told to use a random one that exists - which was a surprise.

Brand Storytelling: Creating a Powerful Story

9/29/2018
Omar L.

Attended: Brand Storytelling: Creating a Powerful Story


Omar L. gave this class 5 out of 5 CourseHorse stars.

Classes taught by Phat Chiem

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