Robyn Young is a branding specialist and compulsive maker of things. An ambitious young creative with a strong vision and eye for creativity, Robyn's main focus is positive impact. With a professional pedigree that includes working in market research for top commercial brands like Nike and Target, as well as branded content for UCLA, Modern Luxury and Everyday Health, Robyn has a vast understanding of what sticks.
Now as the founder of her own brand strategy and design studio, she pours passion into everything she does - brainstorming unique brand strategies, overseeing the creative process, offering inspiration (and the occasional pep talk).
Interesting course, with a lot of useful information about building your brand. People were greatly invited to contribute, and share their ideas. Robyn took down misconceptions and clichés we could have had in mind about branding. That was a great lesson about what our priorities should be when starting a business. She spent quite some time promoting her own business, which is great, but felt a little pushy (...you don't get my slides unless you sign up to my newsletter...). I would have loved more diversity in the case studies. Most of the companies she mentioned, especially the ones she made up, seemed like they were all targeting the same audience, the 30-something female vegan hipster who loves yoga and Instagram. Overall, despite its shortcomings in terms of references diversity and self-promotion, this course gives you a great roadmap if you don't know where to start when it comes to finding your brand's identity.
Sterlyng P. gave this class 5 out of 5 CourseHorse stars.
Ms. Young has a great approach to teaching the basics to people who may not have a background in branding/marketing, and I'm happy that I learned so much in a 2-hour span.
Super knowledgeable and a great teacher. Highly recommend this course.
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