Arshad Wala has led digital product development with a diverse range of brands, including: Google, Honda, HTC, PlayStation, Target, Volkswagen, and Xbox. Arshad’s experience includes designing the first interaction framework for Google TV, helping PlayStation and Xbox product teams understand their users through the creation of personas and user-flows, and building consumer focused commerce platforms for Honda, HTC, and Target.
Formerly the Director of UX at Deutsch, VP of Product at Clique Media, and recently Director of Design at NFL; Arshad currently serves as the CEO at Digitalworks.
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