Director of Analytics,
Elle Nurmi is the Director of Analytics at Lola Travel, where she's responsible for what she knows (and loves) best — playing with data, creating strategies for measuring success, and building new tools. Prior to Lola, Elle spent the last decade kicking around Chicago, working primarily on data within the travel industry. After spending some time focused on helping companies across different industries improve their fraud prevention systems, she returned to the world of travel, excited to get back to helping people explore the world. She and her cat moved to Boston last fall to join Lola, and she has been slowly working her way through all the fun restaurants in the Boston area ever since.