Trina Albus is a seasoned digital strategist with 15+ years of career experience, including 7 years in social media. Throughout her career, she has held positions at Price Waterhouse, Discovery Channel, Time Inc, and BeachMint. She currently provides social and digital strategy consulting for a roster of fashion, beauty, lifestyle, and tech clients in Los Angeles and New York. Trina is very active in the Los Angeles tech community, serving as a mentor at Launchpad LA and Amplify and as an advisor to local start ups. In addition, Trina is a contributor to Financial Times Press book, 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking. She has been involved with Social Media Week since 2009, serving as an Advisory Board member and speaker at Social Media Week New York and Los Angeles.