Will Flaherty, Jeremy Kagan, Johanna Scott & Brittany Siegal

Teaches at General Assembly

Will Flaherty is the Director of Communications at SeatGeek, the web's leading event ticket search engine--and the first startup to graduate from General Assembly. Will is responsible for the planning and execution of SeatGeek's PR and Communications strategy, which focuses on using the company's rich ticketing data in order to spread the word about SeatGeek and the tremendous value it provides to fans who want to see their favorite teams and artists live. Before joining SeatGeek, Will worked in communications roles with the Houston Texans and Houston Astros and as a management consultant with the Boston Consulting Group. Jeremy Kagan CEO & Founder, Pricing Engine Inc. Johanna Scott is the Community Manager for Betterment. Previously working on award winning PR and Social Media campaigns for clients in the lifestyle consumer category, she loves the satisfaction that comes from working at a startup. Johanna heads up Betterment’s content creation and promotion, community engagement, and PR outreach to generate groundswell and media attention, drive site traffic, user acquisition, and shape the voice of the Betterment brand. Numbers driven and frugal, Brittany Siegal acquired over 12K customers for Betterment at a Cost-Per-Acquisition of less than half of the industry average. A Wharton School graduate with a focus on marketing, Brittany previously managed a wide variety of marketing campaigns for consumer products, healthcare, and non-profit organizations.

Classes taught by Will Flaherty, Jeremy Kagan, Johanna Scott & Brittany Siegal

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