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General Assembly @ 3001 Brighton Blvd, Denver, CO
Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the...
General Assembly @ 3858 Walnut St, Denver, CO
In today’s marketplace, brand is king. Regardless of the nature and size of your organization, it’s important to invest in building a strong brand to define your niche in the marketplace and help you stand out from the crowd. By answering the most important questions about your brand, audience and competitive landscape, you can then build on this to drive product development, customer acquisition, employee engagement and strategic partnerships....
General Assembly @ 3858 Walnut St, Denver, CO
“Pour a bottle of Gallo into an empty 50-year-old bottle of French Burgundy. Then carefully decant a glass in front of a friend and ask for an opinion. You taste what you expect to taste.” -Al Ries When creating brands, we formulate powerful narratives to position the brand in the marketplace. Branding is all about the perception a customer holds as it relates to your product or service. Because branding is done in the mind, we need to have...
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