Erica specializes in everything from digital marketing to business analytics. Currently, she runs marketing and growth at Rize, a fintech startup in DC. Through scaling, prospecting and retargeting channels, she has greatly contributed to creating their loyal customer base. Before that, she was part of the founding team of Zairge, a cloud-based property management system, and has also gained experience at Fortune 100 companies Oracle and Altria. Erica is passionate about helping other startups find their brand and growth potential, which is why she also mentors at 1776 VC and the Entrepreneurship Center at the College of William and Mary.