Visual Design

at General Assembly - FINANCIAL DISTRICT

(2447)
Course Details
Price:
$2,800 8 seats
Start Date:

Tue, May 12, 6:30pm - Jul 02, 8:30pm (16 sessions)

Next start dates (1)

Location:
FINANCIAL DISTRICT
225 Bush St 5th Fl East Entrance
Btwn Sansome & Montgomery Streets
San Francisco, California 94104
(Map)
Book at Office/Home
Important:
A computer will not be provided.
Purchase Options
Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20

What you'll learn in this design class:

This is a part time course.

Week 1: Photoshop for Web Design

Orientation & Photoshop for the Web Part 1 
  • Describe how Photoshop fits into a modern web design workflow. 
  • Use Photoshop web–specific tools to create parts of a simple landing page mockup.
Photoshop for the Web Part 2 
  • Use Photoshop web–specific tools to create a simple landing page mockup.
Week 2: The Design Discovery Process

Research 
  • Explain how an objective and strategy defines the purpose for a web project. 
  • Summarize a creative brief into keywords to be explored through design ideation. 
  • Demonstrate how research leads to clear understanding and communication.
Ideation 
  • Explain how design constraints can be used to prompt design ideation. 
  • Create a mood board that expresses a clear potential design direction.
Week 3: Composition Principles for the Web

Contrast & Similarity 
  • Critique and present mood boards from ideation lesson 
  • Demonstrate how contrast and similarity can occur simultaneously to enhance each other’s effects. 
  • Use contrast and similarity to show relationships between a page’s elements.
Gestalt Principles in Web Design 
  • Identify six gestalt principles of perception when encountered in a web composition. 
  • Apply levels of contrast and gestalt principles of perception to create effective hierarchy in a composition.
Week 4: Color Theory for Web Design

Color Theory 
  • Describe the fundamentals of color theory and color schemes. 
  • Choose color schemes to evoke emotions, create hierarchy, and convey meaning.
Color for the Web 
  • Apply color theory and color schemes to the web. 
  • Choose color schemes to evoke emotions, create hierarchy, and convey meaning in your final project.
Week 5: Web Typography

Fonts & Typefaces 
  • Identify qualities and characteristics of fonts and typefaces. 
  • Select typefaces for particular audiences or usages. 
  • Demonstrate an ability to control and manipulate the appearance of type.
Composition with Type 
  • Explain how and why to set up a baseline grid when setting type. 
  • Apply knowledge of contrast and hierarchy to typography. 
  • Demonstrate an ability in basic typesetting on a baseline grid.
Week 6: Designing Interfaces & Interactions

UX Fundamentals 
  • Consider a web design in terms of its capabilities to the user. 
  • Identify affordances and evaluate their effectiveness in a web interface. 
  • Demonstrate a user–centered approach to designing the main interactive areas of a landing page.
Designing for Interaction 
  • Define common UI and Navigation patterns. 
  • Apply best–practice UI patterns and navigation to design a multi–state system of interactions.
Week 7: Responsive Design

Responsive Design 
  • Illustrate how a responsive grid folds to accommodate content at different breakpoints. 
  • Design mobile and tablet compositions on a responsive grid.
Flexible Session 
  • This session is designed to allow your instructor to tailor the topic based on the needs of your class. Suggested topics include, designing for mobile, motion design, style guides, etc.
Week 8: Final Presentations

Final Presentations 
  • Present the decision-making process of your design work. 
  • Give and receive feedback and suggestions for improvement.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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General Assembly

All classes at this location

Start Dates (2)
Start Date Time Teacher # Sessions Price
6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt 16 $2,800
This course consists of multiple sessions, view schedule for sessions.
Thu, Feb 27 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Tue, Mar 03 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Thu, Mar 05 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Tue, Mar 10 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Thu, Mar 12 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Tue, Mar 17 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Thu, Mar 19 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Tue, Mar 24 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Thu, Mar 26 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Tue, Mar 31 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Thu, Apr 02 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Tue, Apr 07 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Thu, Apr 09 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Tue, Apr 14 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Thu, Apr 16 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt 16 $2,800
This course consists of multiple sessions, view schedule for sessions.
Thu, May 14 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Tue, May 19 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Thu, May 21 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Tue, May 26 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Thu, May 28 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Tue, Jun 02 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Thu, Jun 04 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Tue, Jun 09 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Thu, Jun 11 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Tue, Jun 16 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Thu, Jun 18 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Tue, Jun 23 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Thu, Jun 25 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Tue, Jun 30 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt
Thu, Jul 02 6:30pm - 8:30pm S. Script, A. Scott, C. Guimarin, S. Mohammad, S. Sprockett & J. Hanawalt

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General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

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