Business Training in Washington, DC

Getting thanked for doing a 'good job' is nice, but thank you in a paycheck is much better! So why is that most women have such a hard time asking for a raise, or negotiating a higher salary with a new job offer? It’s crazy making, particularly when so much research shows that women are far more effective negotiators than men, with a much higher...

In this course dedicated to managing performance, learners will develop an understanding of the strategic, tactical, and legal components of performance management. Defining performance, measuring results and behaviors, conducting appraisals, and employee development will be covered, through practical exercises and case studies. Note: Classroom location...

Due to the fast pace of change today, many employees get thrust into managerial positions and immediately face numerous new challenges and responsibilities with little training. Ensuring that valuable individual contributors can adapt quickly into effective managers is critical to the long-term viability of every organization and is a fast track for...

This is a 10-week part-time or 1-week accelerated course. Skills & Tools: Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior. Production Standard: Develop and plan a campaign driven by data and paid-search strategies--and measured by key performance indicators. The Big...

Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers.  You’ll...

This is a 10-week part-time or 1-week accelerated course.  In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success. Skills & Tools: Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user...

Where are they getting those numbers? If you've ever asked that question, you need Accounting 101! Become familiar with common accounting concepts and buzzwords used by accounting insiders, all in just a few hours. You'll develop a baseline of financial understanding...clear up any confusion between different kinds of financial statements...and identify...

This is a 10-week part-time or 1-week accelerated course. The Big Picture Gain leadership and communication skills to succeed in this in-demand field. Learn to launch viable, market-ready products and features that solve real problems for your customers. Skills, Tools, & Strategies Practice user-centered design, lead a team with a metric-driven...

This is a 10-week part-time or 1-week accelerated course. The Big Picture Gain leadership and communication skills to succeed in this in-demand field. Learn to launch viable, market-ready products and features that solve real problems for your customers. Skills, Tools, & Strategies Practice user-centered design, lead a team with a metric-driven...

This is a part time course.  In this course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success. What You'll Learn: Unit 1: Digital Marketing Framework & Strategy Business & Customer Strategy Define the core components of a business (value proposition, business...

This is a 10-week part-time or 1-week accelerated course. Skills & Tools: Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior. Production Standard: Develop and plan a campaign driven by data and paid-search strategies—and measured by key performance indicators. The...

This is a part time course.  In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success. Unit 1: Digital Marketing Framework & Strategy Business & Customer Strategy Define the core components of a business (value proposition, business model, customer)....

This is a part time course.  Unit 1: Digital Marketing Framework & Strategy Business & Customer Strategy Define the core components of a business (value proposition, business model, customer). Explain your business model and write an elevator pitch. Define Digital Marketing, explore its evolution and the current landscape. Define...

This is a 10-week part-time or 1-week accelerated course. Skills & Tools: Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior. Production Standard: Develop and plan a campaign driven by data and paid-search strategies--and measured by key performance indicators. The Big...

This is a part time course.  Designed With a Focus on Real-World Relevance Concentrate on the most important tools for executing digital marketing strategies on the job. GA’s digital marketing advisory board curates the best practices and innovative teaching approaches of our entire expert network to meet evolving employer demands. Its work...