Email Marketing Essentials

at General Assembly - Near North Side

(2249)
Course Details
Price:
$35 8 seats
Start Date:

Thu, Nov 07, 6:00pm - 8:00pm

Next start dates (1)

Location:
Near North Side, Downtown/Loop
444 N Wabash Ave 5th Fl
Btwn E Illinois & E Hubbard Streets
Illinois City, Illinois 60611
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Important:
A computer will not be provided.
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Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Michele Aymold

What you'll learn in this email marketing training:

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize conversions, and what to measure and
track.

Takeaways
  • What the categories of email marketing are and how to use them
  • How to write subject lines and design emails to maximize opens and clicks
  • How to create impactful calls-to-action
  • How to grow your email list
  • Why you need to segment and examples of who to segment
  • How to measure your performance and track progress
  • How and what to A/B test
  • Tools and technology for achieving all of the above
Prereqs & Preparation
Laptop. This class is designed for anyone that is responsible for creating email at their company/business—marketers, designers, founders, etc.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Start Dates (2)
Start Date Time Teacher # Sessions Price
6:00pm - 8:00pm Michele Aymold 1 $35
6:00pm - 8:00pm Michele Aymold 1 $35

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Email Marketing Essentials
Reviewed by Anonymous on 6/26/2019
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

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