Renata Duarte

Teaches at UC Berkeley Advanced Media Institute

Renata Duarte is a design thinking facilitator and instructor, a design researcher and brand strategist with broad experience across many industries. As a Design Researcher at IDEO, Rey blends an expertise on innovative research methods with branding and storytelling to inform design strategies, with a passion for understanding people’s actual feelings, thoughts and their implicit needs. She’s inspired by the intersection of consumer behavior, cultural context, and brand and finding ways to enhance it. Over the last 18 years, Rey’s taken on many roles—she has had the opportunity to experience, and fall in love with all sides of brand and business. She’s taken key roles in strategic planning, communication, branding, research and innovation projects at creative and full-service agencies, brand experience and consultancy shops and has worked with many of the most important brands in Brazil as well as multinationals based in the US and Europe.