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Instructor: Stephen Toms
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Create a Content Marketing Strategy in One Day (Online)
Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing, with 1 in 5 professionals using it as their number one approach. So why is everyone talking about content marketing; and how do I use it to achieve marketing success for my business? In this full day bootcamp you’ll get your hands dirty using popular content marketing tools, approaches and trends; developing...
Email Marketing Essentials
General Assembly @ 150 N Wacker, Chicago, IL
Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize...
Building a Marketing Plan
Running a successful campaign and business requires a well laid-out strategy and plan. Setting realistic and flexible budgets, allocating resources, and executing on those actions gives you a step up in achieving that target goal. In this workshop will go over the building blocks of a marketing plan, introducing the framework and essential content for a bespoke plan. We’ll look at the key aspects of marketing planning—whether digital or not—that...
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