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Digital Marketing 1-Day Fundamentals Course

at General Assembly

(2652)
Course Details
Price:
$250
Start Date:

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Location:
Mentor-guided, online class
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Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
System Requirements: Our educational content is designed for active, motivated, and curious students, so the fact that you’re here is a good start. We've put together a list of some common questions we're asked about our digital subscription. If you still have questions after reading this, please don’t hesitate to reach out at [email protected] – we’re more than happy to help.


Q: Where does this video come from?

A: Our online videos are recorded at our NYC campus, right across from Zaro’s. We handpick the best of our classes + workshops and fresh squeeze them to produce an online offering for students who prefer to learn on their own time, who live far from a GA campus, or who just love pressing rewind.


Q: If I pay for this class, do I own it?

A: When you pay for an online class recording you can view it forever. No need to download.


Q: Can I watch this on my iPhone, iPad, Kindle Fire, or screen TV?

A: Right now you can only watch our online classes on your computer. We’ll soon make it available on mobile devices as well. If you have a big screen TV, can we come over and watch Gossip Girl?

Q: What other kinds of online classes does GA offer?

A: GA currently offers a number of free online livestream classes where you can ask the instructor questions, meet like-minded peers, and hide away from your office mates during lunch. Over the coming months we will slowly roll out an archive of classes that students will be able to purchase.


Q: Is there a default timezone for your live stream listings?

A: All of our live streams are labeled according to New York time (EST/EDT) in accordance with a panel of artisan watchmakers.


Q: I live on the other side of the globe and won't be awake when the live stream airs. What can I do?

A: Select the "live stream + video recording" option when purchasing and watch it whenever you like (after original airing, barring time travel ability.


Q: What is a "replay"?

A: A replay is a pre-recorded live steam that is being rebroadcast. The instructors will not be available to answer questions, but if you send questions to [email protected], we will attempt to pass them along and get them answered if possible (please allow time for delivery, no shipping and handling costs apply).


Q: How can I find out more about GA’s online classes?

A: You should check out our current lineup up of livestream classes. You should also sign-up for our weekly newsletter.


Q: What is GA’s refund policy?

A: We hope all our students enjoy our classes. If, for some reason, you would like to request a refund, please email [email protected] with a brief explanation. We’ll respond as soon as possible. Region-specific policies are listed here.
Class Delivery: Learn anywhere, on your schedule. Each week, you’ll complete a series of videos, quizzes, interactive activities and projects through our online platform, available to access at any time. You will be guided by a mentor, and you will be able to schedule live 1:1 mentoring sessions at a time that works for you both. Additional information on how to log into the online environment will be provided after purchasing the class.
Teacher: Andrew White

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this digital marketing course:

Have you heard about the importance of digital marketing skills but don’t know how to get started? Are you running digital marketing campaigns but want to learn how other digital marketers plan and execute measurable strategies?

In this hands-on bootcamp, you’ll gain an overview of key concepts, learning new ways to successfully promote your business and effectively connect with customers as a digital marketer.

This 6-hourDigital Marketing 1-Day Fundamentals Course is the interactive and hands-on way to get started promoting your business. You will dive head first into digital marketing tools and principles, skill up with exercises, and by the end of the day you’ll know how to build and execute a digital marketing strategy through digital channels like social media, search engine optimization, and email marketing.

Takeaways

  • Explain the Objective-First Framework and its importance for digital marketers in creating successful campaigns.
  • Write a SMART objective for a scenario digital marketing strategy.
  • Differentiate between KPIs and metrics.
  • Choose the right KPI and actionable metrics for your scenario.
  • From social media, to content marketing, to SEO and paid search, select the channel for your campaign based on objective and target audience.
  • Apply best practices to design the creative for your digital marketing strategy, to be deployed via social media, content marketing, and other digital channels.
  • Choose an element of your campaign to test, and write a hypothesis for that test.

Preparation

  • This workshop is for beginners. No prior knowledge or experience required.
  • If you already have Google Ads, Facebook Ads Manager, and/or LinkedIn Campaign Manager set up for your business, please be sure to bring your login information. If not, we will set you up during the course.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This class will occur completely online using Zoom.
  • Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
  • Each individual class participant must have purchased a ticket.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
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School: General Assembly

General Assembly

General Assembly (GA) equips individuals with the in-demand skills needed to build a career in today’s high-growth tech sectors. Their award-winning technical training includes flexible delivery, industry-tested curriculum, and a career services program.

Since their founding in 2011, GA has graduated...

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