Email Marketing Essentials

Did you know that 29% of marketers rate email marketing as the most effective marketing channel? With budgets being squeezed and paid ad engagement on the decline, email marketing is one of the most effective channels for marketing your business today. While newsletters have their place, the smartest companies are harnessing the power of automation....

Facebook advertising is a cheap and effective way to generate sales, but its full capabilities are not often utilised. This workshop aims to dive deep into the different aspects of a Facebook advertising campaign and advanced techniques. Perfect for business owners, marketing managers and marketing professionals, students will learn to set up a Facebook...

Learn the nine steps professionals use to market any business or organization online. For beginners and others looking to improve, we'll cover the most popular online tactics from SEO, advertising, social media, channels, affiliates, e-commerce, content marketing, and the #1 marketing approach recommended by Google and others.  This course will...

Want to know why creators and marketers say a blog is the best type of website? Whether you want a website for personal or professional use, discover how a blog makes it easy to share your products, services, writing, pictures, and videos with family, friends, organizations, and customers.  Find out the four most popular ways to use a blog to...

Have you heard about the importance of digital marketing skills but don’t know how to get started? Are you running digital marketing campaigns but want to learn how other digital marketers plan and execute measurable strategies? In this hands-on bootcamp, you’ll gain an overview of key concepts, learning new ways to successfully promote your business...

Many companies run search ads campaigns as part of their online marketing, however, they are not leveraging all capabilities of the portal. Whether you are a business owner or Marketing manager or junior digital markers currently running basic campaigns and wanting to take their skills to the next level, this workshop will teach you how to run advanced...

One of the most common mistakes when it comes to launching a new product is failing to implement the right product positioning strategy. Without the right product positioning, you run the risk of an ineffective marketing plan which ultimately results in poor sales. A good product should be supported by an equal (if not better) positioning strategy...

Instagram continues to dominate the social media landscape and just recently hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Masterclass, you will learn the ins and...

Understand your web traffic in a Google Analytics Beginners Class To understand your web traffic, you need to rely on analytics tools that can dissect the complexity of the data available for your business.  There is no better option for analytics than Google Analytics, as they are the leaders of search engine technology.  In this Google...

This is a 10-week part-time or 1-week accelerated course. Skills & Tools: Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior. Production Standard: Develop and plan a campaign driven by data and paid-search strategies--and measured by key performance indicators. The...

How To Be Successful In Commercial Print with Janine Minunno Cerny, Sr. Agent, Lauren Green Agency Have you ever seen someone similar to you in a magazine ad or TV commercial and thought, "That could be me?" If you didn't know it, Commercial Print/Real People modeling is without height, size, or age restrictions, (children to seniors). This...

No programming is required for you to learn how to set up your own engaging website! Discover easy-to-use, drag & drop design tools that can build your personal or small business website quickly. Covers website layout planning, Search Engine Optimization (SEO), social media marketing, and the tips and traps of website design. Included is a complete...

Save money by signing up for all 4 internet marketing classes at once (each class has a $20 material fee). Receive an electronic certificate after attending all four classes. Highly recommended for non-profit organizations, small business owners, job changers, those re-entering the workforce, and anyone who wants to upgrade their resume. ...

Interested in the world of Voice Overs? Here's a great way to start learning about the process! In this two week class, Top NY Casting Director Lisa Fischoff will cover getting started and auditioning by using voice over copy from some of her recent projects. She'll give you specific feedback on your performance and do playbacks of your reads....

You’re full of ideas, but how do you know which are worth pursuing? Enter product management. Discover the basics of product development, product strategy, the product life cycle, and many more fundamental product management concepts in this course. You’ll learn how to conduct market research, apply best practices when analyzing user interviewers,...

Consider it the caviar of literature: tiny eggs with tremendous taste. Or the nitroglycerin: every drop explosive. Poetry's power has endured thousands of years, captivating the most passionate souls. If you hear mermaids singing or feel the winnowing wind or see the sun rising in ribbons, then you are one of these blissful few. To write excellent...

For a documentary photographer – for any photographer who is interested in making deep, emotional connections through their work – few things are more fulfilling than working on a long-term project. In building a body of work over an arc of time, and in creating and developing relationships with their subjects, photographers learn to develop narrative...

The lights in the theater dim, and a play begins. Nothing beats the intensity of actors sharing the same air as the audience. The laughs and gasps and tears happen live, on the spot. And a play can be staged anywhere, from an empty space surrounded by folding chairs to a plush Broadway house. A play will not soar in performance unless it’s great...

The quiet magic of Goodnight Moon grows into the zaniness of Dr. Seuss and widens into the dazzlement of Harry Potter then matures into the straight talk of Judy Blume and the gritty reality of The Outsiders. Such is the amazing journey children take through books. These stories are a treasured part of childhood and they linger for a lifetime. To...

Every life holds many tales. Whether your life is wildly unconventional or relatively normal, there’s bound to be something fascinating about it. That’s why the contemporary memoir—everyday people telling their stories—has become such a popular phenomenon. A memoir covers an aspect of a life, whether it’s a short piece about, say, a bicycle...