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Email Marketing Essentials

at General Assembly

(2652)
Course Details
Price:
$40
Start Date:

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Location:
Mentor-guided, online class
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Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
System Requirements: Our educational content is designed for active, motivated, and curious students, so the fact that you’re here is a good start. We've put together a list of some common questions we're asked about our digital subscription. If you still have questions after reading this, please don’t hesitate to reach out at [email protected] – we’re more than happy to help.


Q: Where does this video come from?

A: Our online videos are recorded at our NYC campus, right across from Zaro’s. We handpick the best of our classes + workshops and fresh squeeze them to produce an online offering for students who prefer to learn on their own time, who live far from a GA campus, or who just love pressing rewind.


Q: If I pay for this class, do I own it?

A: When you pay for an online class recording you can view it forever. No need to download.


Q: Can I watch this on my iPhone, iPad, Kindle Fire, or screen TV?

A: Right now you can only watch our online classes on your computer. We’ll soon make it available on mobile devices as well. If you have a big screen TV, can we come over and watch Gossip Girl?

Q: What other kinds of online classes does GA offer?

A: GA currently offers a number of free online livestream classes where you can ask the instructor questions, meet like-minded peers, and hide away from your office mates during lunch. Over the coming months we will slowly roll out an archive of classes that students will be able to purchase.


Q: Is there a default timezone for your live stream listings?

A: All of our live streams are labeled according to New York time (EST/EDT) in accordance with a panel of artisan watchmakers.


Q: I live on the other side of the globe and won't be awake when the live stream airs. What can I do?

A: Select the "live stream + video recording" option when purchasing and watch it whenever you like (after original airing, barring time travel ability.


Q: What is a "replay"?

A: A replay is a pre-recorded live steam that is being rebroadcast. The instructors will not be available to answer questions, but if you send questions to [email protected], we will attempt to pass them along and get them answered if possible (please allow time for delivery, no shipping and handling costs apply).


Q: How can I find out more about GA’s online classes?

A: You should check out our current lineup up of livestream classes. You should also sign-up for our weekly newsletter.


Q: What is GA’s refund policy?

A: We hope all our students enjoy our classes. If, for some reason, you would like to request a refund, please email [email protected] with a brief explanation. We’ll respond as soon as possible. Region-specific policies are listed here.
Class Delivery: Learn anywhere, on your schedule. Each week, you’ll complete a series of videos, quizzes, interactive activities and projects through our online platform, available to access at any time. You will be guided by a mentor, and you will be able to schedule live 1:1 mentoring sessions at a time that works for you both. Additional information on how to log into the online environment will be provided after purchasing the class.
Teacher: Stephen Toms

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this email marketing training:

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest.

In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize conversions, and what to measure and track.

Takeaways

  • Best practices for email marketing and how using performance-driven email design can deliver results
  • Best practices and principles for mobile email optimization
  • Improve the open rate and click through rates of emails
  • How to write subject lines that will solicit higher number of opens
  • Understand how to use data analysis to optimize email performance
  • Learn how to track campaigns and conversions and how to report these numbers
  • How and what to A/B test

Preparation

  • This class is designed for anyone that is responsible for creating email at their company/business—marketers, designers, founders, etc.!
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.


Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
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Reviews of Classes at General Assembly (2,637)

(2637 Reviews)
Email Marketing Essentials
Reviewed by GINA D. on 2/21/2022
Very organized-sequential order of steps,examples of how to implement,not crazy about the group project
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School: General Assembly

General Assembly

General Assembly (GA) equips individuals with the in-demand skills needed to build a career in today’s high-growth tech sectors. Their award-winning technical training includes flexible delivery, industry-tested curriculum, and a career services program.

Since their founding in 2011, GA has graduated...

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