Facebook Advertising for the Win

at General Assembly

(2257)
Course Details
Price:
$99 8 seats
Start Date:

Mon, Oct 28, 2:00pm ET - 5:00pm ET

Next start dates (2)

Location:
Mentor-guided, online class
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Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
System Requirements: Our educational content is designed for active, motivated, and curious students, so the fact that you’re here is a good start. We've put together a list of some common questions we're asked about our digital subscription. If you still have questions after reading this, please don’t hesitate to reach out at [email protected] – we’re more than happy to help.


Q: Where does this video come from?

A: Our online videos are recorded at our NYC campus, right across from Zaro’s. We handpick the best of our classes + workshops and fresh squeeze them to produce an online offering for students who prefer to learn on their own time, who live far from a GA campus, or who just love pressing rewind.


Q: If I pay for this class, do I own it?

A: When you pay for an online class recording you can view it forever. No need to download.


Q: Can I watch this on my iPhone, iPad, Kindle Fire, or screen TV?

A: Right now you can only watch our online classes on your computer. We’ll soon make it available on mobile devices as well. If you have a big screen TV, can we come over and watch Gossip Girl?

Q: What other kinds of online classes does GA offer?

A: GA currently offers a number of free online livestream classes where you can ask the instructor questions, meet like-minded peers, and hide away from your office mates during lunch. Over the coming months we will slowly roll out an archive of classes that students will be able to purchase.


Q: Is there a default timezone for your live stream listings?

A: All of our live streams are labeled according to New York time (EST/EDT) in accordance with a panel of artisan watchmakers.


Q: I live on the other side of the globe and won't be awake when the live stream airs. What can I do?

A: Select the "live stream + video recording" option when purchasing and watch it whenever you like (after original airing, barring time travel ability.


Q: What is a "replay"?

A: A replay is a pre-recorded live steam that is being rebroadcast. The instructors will not be available to answer questions, but if you send questions to [email protected], we will attempt to pass them along and get them answered if possible (please allow time for delivery, no shipping and handling costs apply).


Q: How can I find out more about GA’s online classes?

A: You should check out our current lineup up of livestream classes. You should also sign-up for our weekly newsletter.


Q: What is GA’s refund policy?

A: We hope all our students enjoy our classes. If, for some reason, you would like to request a refund, please email [email protected] with a brief explanation. We’ll respond as soon as possible. Region-specific policies are listed here.
Class Delivery: Learn anywhere, on your schedule. Each week, you’ll complete a series of videos, quizzes, interactive activities and projects through our online platform, available to access at any time. You will be guided by a mentor, and you will be able to schedule live 1:1 mentoring sessions at a time that works for you both. Additional information on how to log into the online environment will be provided after purchasing the class.
Teacher: Sharon Lee Thony

What you'll learn in this facebook training:

Facebook is a juggernaut with over 1.44 billion monthly active users in Q1 2015. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. 

We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of this workshop knowing a more clever and effective way to run Facebook ads.

Takeaways
  • Learn the anatomy of a successful Facebook ad.
  • Understand bidding and how to set up A/B tests.
  • Explore Custom Audiences and set up several of your own in your business account.
  • Learn how to optimize your ads.
  • Find out how to interpret key success metrics like CPA, CTR, and CR to drive decision-making.
  • Be able to keep your house in order when tracking and reporting results.
Prereqs & Preparation
  • This class is taken completely online.
  • We will provide login information and a link to the platform on the day of each session.
  • You will need a computer, a strong internet connection, and an open mind to join.
  • If you cannot attend live, don’t fret! The recording will be sent out to everyone as well as the instructor’s slides.
  • This class is taking place in Eastern Time.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
Start Dates (3)
Start Date Time Teacher # Sessions Price
2:00pm ET - 5:00pm ET Sharon Lee Thony 1 $99
2:00pm ET - 5:00pm ET Sharon Lee Thony 1 $99
2:00pm ET - 5:00pm ET Sharon Lee Thony 1 $99

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General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

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