Product Management Fundamentals

In this seven-hour workshop, you’ll learn the fundamentals of product management and get practice with the skills and methods that product managers use daily.We’ll start by defining product management and looking at possible career paths within the field — there are a lot of different ways you could go.From there, you’ll learn about the actual work a product manager does — things like identifying problems and crafting problem statements, affinity mapping to summarize customer feedback, introducing that feedback into product development, and determining market fit.By the end of this workshop, you’ll have the tools under your belt to effectively apply some basic product management strategies, and a foundational knowledge of product management to keep building on.Please Note: Registration for this workshop will close 48 hours before the scheduled start date.

Takeaways

• Define the discipline of product management.
• Explain various types of product management and review potential paths for a career in product management.
• Identify the difference between a problem and a solution, and draft a problem statement.
• Identify opportunities to introduce customer interviews into product development.
• Use affinity mapping to summarize and analyze qualitative data.
• Identify opportunities and techniques for experimenting and determining market fit.

Preparation

• This workshop is beginner friendly — no prior knowledge of product management necessary.

• We’ll send an email one day before, and one hour before the workshop begins with the Zoom link.

• There is no certificate for completing this workshop.

• Reach out to [email protected] with any questions.