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Instructor: Tom Willis
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Advanced Facebook Ads Workshop
Facebook advertising is a cheap and effective way to generate sales, but its full capabilities are not often utilised. This workshop aims to dive deep into the different aspects of a Facebook advertising campaign and advanced techniques. Perfect for business owners, marketing managers and marketing professionals, students will learn to set up a Facebook Advertising campaign from start to finish based on their own objectives, pick the best targeting...
Hack an SEO Plan in 90 Mins
The success of any website depends on its ability to attract the right audience and convert them into sales and leads. SEO can be the most effective way to do this as it increases the discoverability of your website when your customers really need it. This is a practical, hands-on session in which you will create an SEO plan for your business. Class schedule: Keyword research Define your audience Research content ideas and develop SEO-focused...
Advanced Google Analytics Workshop
Google Analytics is used by half of websites today, though most organisations aren't getting enough insight out of the web analytics tool. Please note: This workshop is highly interactive with group activities and discussions throughout. To participate you will need to: Have your camera turned on for the entire session Have an accessible microphone Be in a quiet, well-lit space with minimal distractions Strong internet connection Takeaways Important...
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