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Data-Driven Marketing Workshop

at General Assembly - Old Fourth Ward

(2257)
Course Details
Price:
$35
Start Date:

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Location:
Old Fourth Ward
675 Ponce De Leon Ave NE 2nd Fl
At Ponce City Market NE
Atlanta, Georgia 30308
(Map)
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Important:
A computer will not be provided.
Purchase Options
Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Wesley Hall

What you'll learn in this marketing class:

By gaining an understanding of data-driven marketing and how this can relate and apply to your business, you will be able to save yourself time and money by focusing on what works for you.

As a business owner, employee, entrepreneur or freelancer walk away with clarity on how data can help you grow your business. Learn the process to enable data-driven marketing and what to do with all of the data once you have it.

Understand how to effectively use the common tools used for data analysis, such Google Analytics, specific to your current business situation.

This workshop introduces the concept of data-driven marketing and aims to help those that are not currently utilizing their data as well as they think they could.

Takeaways

Whether you are transforming your existing business, just starting out, or wanting to gain a deeper understanding of the importance of data in marketing, in this workshop you will learn:
  • Why you must align your business goals with your data collection and analysis
  • How to use data to understand your competition
  • How to use data to fully understand your target customers
  • How to consistently use data to inform your marketing efforts
Prereqs & Preparation:

Please come to the workshop with a laptop and notepad and pen. Students will gain the most from this workshop if they have a current business with a website and Google Analytics account. It would be useful for you to have access to your passwords for these, and your social media and email accounts if applicable.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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