Sep 9th
3–5pm CDT
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Marketing Classes
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Learn the fundamentals of marketing in the digital age with online classes that cover topics such as social media marketing, content creation, and search engine optimization.
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Social Media Marketing Strategy (Online)
Discover the secrets behind making social media a powerhouse for your business at Discovery Center. Uncover the art of crafting effective social media strategies through in-depth internal and environmental analyses, and understand the nuances of tailoring these strategies to diverse channels. Delve into the symbiotic relationship between company websites and social media, navigate the legal landscape of promotions, and strategize staffing needs for optimal social media impact. Elevate your business with our comprehensive social media marketing curriculum.
Mon, Sep 9th, 3–5pm CDT
(2 hours)
Fundamentals of Marketing: Your Action Plan for Success
American Management Association
Get the modern techniques, proven tools, and insightful tactics you need to succeed in marketing. Join this course and learn how to analyze markets, understand customer needs, and align your strategies with the 4 Ps of Marketing. Perfect for newly-appointed marketers, business professionals, and executives looking to generate profits.
Digital Marketing Bootcamp
Katie Wagner Social Media @ Virtual Classroom
Bootcamp includes: All four digital marketing bootcamps Friday, October 8th – Lead Gen Strategy Friday, October 15th – Website & SEO Friday, October 22nd – Social Media & Ads Friday, October 29th – Nurturing Leads
Marketing Classes Gift Card
Thousands of classes & experiences. No expiration. Gift an experience this holiday season and make it a memorable one. Lock in a price with the Inflation Buster Gift Card Price Adjuster™
Explore Digital Marketing Private Group Events
Explore private group events and team building activities ranging from cooking to art, escape rooms, trivia, and more
Explore Digital Marketing Private Group Events
Content Marketing 1-Day Fundamentals Course
Learn how to create a content strategy and editorial calendar that helps you achieve your business goals. You've likely heard that "content is king" and it's more important than ever. This activity-driven bootcamp will equip you with tips and strategies on how to devise your content marketing strategy, what digital channels make the most sense for your business and how to use them, and how to track and analyze all of your content marketing efforts...
Content Marketing Workshop: Content That Converts
General Assembly @ 10 E 21st St, New York, NY
It’s easy to think that a great product or service will sell itself, but it’s rarely the case. In this interactive class ideal for startup founders and marketers, you’ll find out how to market your content. You’ll learn how to utilise different types of content to tell a story, increase engagement around your content, and then repurpose your content for different channels (like Instagram, Facebook, Twitter, Pinterest & more) to maximise...
Make an App for That
With Apple and Android devices selling like hotcakes, apps for these gadgets are in great demand. It’s a big business! Let Bob teach you to take your app idea from concept to market and turn it into income. Learn to develop your idea using new tools for making apps with little or no programming experience. Discover what makes a successful app, how to find a market for your application, get it on the iTunes or Google Play Store and...
$69
Google Marketing Boot Camp
If your business is online, you need to know how to successfully implement and analyze Google-based Internet marketing campaigns. There are a large number of free Google marketing services available for businesses of any size and the demand for individuals with knowledge and experience of Google online marketing has never been higher! Google’s tools, when properly understood, not only help you attract, retain and convert web traffic, but also enable...
Agile Marketing Boot Camp
Marketers today are challenged by many things – the speed of change, adoption of new technologies, the increasing empowerment of buyers, and limited resources. Despite these challenges, traditional marketing planning and execution has not changed much in more than 50 years. Without needed changes, marketers are suffering from lack of transparency, time crunches and lack of flexibility. In this Agile Marketing training course we will explore why...
Create a Content Marketing Strategy in One Day
Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing, with 1 in 5 professionals using it as their number one approach. So why is everyone talking about content marketing; and how do I use it to achieve marketing success for my business? In this full day bootcamp you’ll get your hands dirty using popular content marketing tools, approaches and trends; developing...
Advanced Digital Marketing Bootcamp
In this interactive one day bootcamp, you'll learn advanced digital marketing tactics, and how to implement them effectively in order to drive more traffic, leads, and customers for your business. You’ll recognize that marketers need to be cognizant of everything from design to delivery and optimization. Through a combination of real world examples and hands-on activities, you'll have the opportunity to further master a strategy that will allow...
Lead Gen Strategy Bootcamp
Katie Wagner Social Media @ Virtual Classroom
Strategy is the framework for digital marketing and lead generation. In this class, you will learn how to develop a unique digital marketing strategy for your business – from telling your story effectively to identifying the right target audiences for your messaging to choosing the digital tools and tactics to communicate with your potential customers. We’ll cover proven techniques for lead generation that we use with our agency clients....
$249
Website & SEO Bootcamp
Katie Wagner Social Media @ Virtual Classroom
Your website is the hub of your digital marketing strategy. In this class, we’ll dive deeper into the essential elements for an effective website – from making sure you’re found easily online to successfully converting prospects into leads. You’ll receive an easy-to-follow checklist to ensure that your website and landing pages adhere to best practices. And, you’ll learn insider tips, tricks and tools for continuing to improve your...
$249
Social Media & Ads Bootcamp
Katie Wagner Social Media @ Virtual Classroom
Now that your digital strategy is in place and you’ve improved your website (classes 1 & 2), we’re getting social. You’ll learn why having a social media presence is so important, what makes good content, best practices for each of the five major social media platforms (Facebook, Twitter, LinkedIn, YouTube & Instagram), and the foundational elements of social media advertising. We’ll also discuss what metrics you can track...
$249
Nurturing Leads Bootcamp
Katie Wagner Social Media @ Virtual Classroom
Once a visitor interacts with your website, they become a prospect. But how do you nurture them into becoming a qualified lead? In this class, you’ll learn our agency tactics and best practices for creating touchpoints with your audience from first contact to warm lead status. From email drip campaigns to text campaigns and retargeting ads, you’ll learn how and when to communicate, what tools to use, and how to ensure that your audience...
$249
Customer Journey Mapping Bootcamp
Customer journey mapping is a powerful tool to develop a deep understanding of our customers' experience. This bootcamp provides an in depth exploration into the methods and tools we use to map customer journeys. We will look at how an end-to-end view of a customer experience can help a company develop a better understanding of what customers truly need and have a shared set of customer focused priorities. We will also discuss ways to implement...
Building a Marketing Plan
Running a successful campaign and business requires a well laid-out strategy and plan. Setting realistic and flexible budgets, allocating resources, and executing on those actions gives you a step up in achieving that target goal. In this workshop will go over the building blocks of a marketing plan, introducing the framework and essential content for a bespoke plan. We’ll look at the key aspects of marketing planning—whether digital or not—that...
Product Marketing Fundamentals
A great product will almost never receive the recognition it deserves without a solid product marketing strategy. What can you do to launch a product successfully? Suited for small business owners, marketers looking to expand their knowledge or anyone interested in learning more, this interactive 3-hour session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage...
Marketing with Facebook and Social Media
Unlock the power of Facebook, Twitter, and Instagram for effective marketing strategies. Explore the impact of engagement metrics and delve into targeted advertising techniques. Gain insights into audience demographics and automation tools to optimize your social media presence and drive results.
$69
Search Engine, Google Ads, Email
Search Engine, Google Ads, Email, and Ecommerce Marketing We'll explore Search Engine Optimization (SEO) and Google Ads to help drive traffic to your site, how to find and use keywords, and why a landing page is valuable. Gain insight into why you should be using email marketing, what makes a successful opt-in newsletter, and how you can build one for pennies. Find out what the best e-commerce sites are for selling and your options. We'll...
$69
Video Marketing Essentials
Video marketing is more important now than even before, 85% of businesses are now using video and 80% say video has directly helped increase sales. However, with so many digital channels popping up and customers expectation of bespoke video content per channel, how do you create, market & budget for videos that will cut through the noise? Arielle from Two Giraffes, a high end video production and animation agency, and Laura from Connected, a...
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