General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Today's world of work is a competitive space and one of best ways to stand out is to deliver knock out presentations and get your message across. In this session, we will explore how to write effective and engaging talks and presentations. We will do this by engaging in fun interactive exercises and techniques that will help you put together great presentations and talks that are focused, memorable and tailored to your audience. Pick up where this...
Understanding the Stack: A Non-Progammer's Guide to Web & Mobile Programming This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. Learn to talk the talk without walking the walk. This class is for people who want to speak intelligently...
General Assembly
@
Online Class
, New York, NY
Are you interested in producing more professional videos on your iPhone or smartphone? This introductory class is designed to give producers the right tools to record great mobile content. The class will provide an in-depth look at the media capabilities of iPhone and smartphones. Additionally, the class will cover the basics of storytelling, interviewing and composition. Video content can greatly enhance any brand or businesses marketing efforts....
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(Full course title) Data-Driven Storytelling: Creating Infographics and Data Visualizations Workshop Data has become the most important resource for every business, and so the ability to distill raw numbers into meaningful messages is coveted by employers and entrepreneurs alike. But the insights gained from data analysis will only ever be truly valuable if they can be clearly expressed to other people – bosses, colleagues, clients, customers,...
This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. Google Tag Manager has revolutionized digital marketing. Anyone can benefit whether you work for a large enterprise or a small startup. Google Tag Manager lets any web professional...
Starting a business and being your own boss sounds great. But it also sounds pretty scary. So what if there is a way to get the best of both worlds? To test the water without having to go all in? Where you get to give your passion project a running chance at succeeding, without the stress that comes with ditching a steady pay-check? This class will give you tools, tricks and inspiration to set up your businesses whilst remaining in employment,...
Product Management is fast becoming one of the most sought after jobs in the tech industry, which means landing a new role can be quite the challenge. Find out what skills and qualities companies are looking for when they hire for product managers, as well as best practices with interview case studies and how to craft a great CV and cover letter to get you noticed. Please bring a copy of your CV. Takeaways: Advice and guidance on completing...
Have you been looking for a job and can’t seem to find one that fits? Do you long to make a meaningful contribution at your next job, but don’t know how to find the right one? Do you know how to talk about your experience and what you want next in a way that makes sense to others? Do you want to settle for a job that's not quite right? I hope not. So often we make decisions on our career based on what we see, what's available and at the end...
Do you want to know the secret to writing clearly and concisely that guarantees a timely and favourable response? Whether you’re communicating with colleagues or pitching an idea to an external client, your success depends on your ability to tailor and deliver your message to various audiences in the right way. This is especially crucial when the person on the receiving end is a senior stakeholder. Despite being drowned in technology, writing...
Building Influence: Personal Branding for Consultants and Coaches The online business space is noisy. If you want to avoid your marketing becoming the elevator music of the internet, you need to say something worth listening to and do something worth talking about. As an individual growing your professional reputation and personal brand, marketing is completely different. Uncover your key messages, ensure these are in alignment with your values,...
SEO Content is not the way it used to be – no more keyword stuffing, but all about intent and user value. Perfect for small business owners, copywriters looking to move into an Online Marketing role or in house/freelance Copywriters looking to get better SEO value out of their content, this workshop will teach students the updated techniques to produce current best practice SEO content Please Note: This workshop is highly interactive with group...
Does the idea of negotiating for money make you cringe? Do you have trouble figuring out what your worth is in the job market and how to command that in your existing/desired role? Are you lost on where to start when preparing for a negotiation conversation? If you answer yes to one of these questions, then this workshop is for you! In this workshop, you'll learn 3 keys to prepare for a salary negotiation conversation. We will walk through negotiation...
Are you a creative or entrepreneur that wishes you could speak tech with your web development team? Maybe you wish you could code a bit yourself? Programming for Non-Programmers is workshop series at General Assembly designed to help non-programmers communicate more efficiently with developers or to help aspiring developers get started. Takeaways: Discover what the field of Web Development encompasses and how it relates to other disciplines. ...
Fast growing startups can seem like very attractive places to work. But breaking into one can sometimes feel like learning a new language. In this online class, you'll get some insider tips as well as hear first-hand experience on how to launch a career with a growing company. The class is particularly useful for people with non-technical backgrounds who want to work somewhere that has moved past proof of concept. Takeaways What startup employers...
Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, walking away with a fundamental understanding of Google Analytics’...
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world. Takeaways Overview of digital...
In this class you will get an introduction to user experience (UX) research. Discover what a UX researcher does and how research can come to your rescue during product conception, design, and development. You will learn about the variety of research approaches and how to choose suitable methods to answer your research questions. Using practical examples, you will gain insights into all steps towards conducting successful research, from planning to...
In this introductory class you’ll learn the basics of formula writing, including how to use formulas such as If Statements and Sumif. This class will give you the basic knowledge needed to organize data in Excel. Takeaways An introduction of basic formula writing Learn how to use basic algebra functions in Excel Learn formulas such as If Statements and Sumifs Prereqs & Preparation This workshop is taken completely online. We will provide...
Get a handle on programming fundamentals and development tools that can be used across all programming languages to set yourself up for success before getting started in web development or working with developers. You’ll get acquainted with the tools, resources, and fundamental skills that can help you get started in any programming language. You’ll learn to explain how data is manipulated and sent across the internet as you build Ruby scripts...
You don't need millions of dollars to start marketing your business! Learn to leverage earned and owned marketing tactics. Determine where it is best to allocate your small budget and discover free and cheap tools to help you build your online brand. This will all help you to develop a clear action plan. Prereqs & Preparation This workshop is taken completely online. We will provide login information and a link to the platform. You will need...
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