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Marketing Classes
San Francisco
Learn the latest strategies and techniques in digital marketing, social media marketing, and content marketing in San Francisco to boost your business's online presence and drive meaningful engagement with your target audience.
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SEO Bootcamp
Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive plan to continue their efforts. In this workshop on “human-centered SEO,” you’ll learn the basics...
Brand Storytelling: Creating a Powerful Story
General Assembly @ Online Class Livestream, San Francisco, CA
Brand Storytelling: Creating a Powerful Story that Inspires Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with a great story. A brand story with the right emotional appeal can transform a casual customer...
Mixed Methods User Research Bootcamp
General Assembly @ 225 Bush St, San Francisco, CA
Generative user research methods typically occur in the early stages of development. They help you find, define and refine your opportunity and problem space, generate ideas, and gain a deeper, more strategic understanding of the the people impacted, in order to increase your odds of success. Evaluative research gathers design feedback once you have something for people to respond (e.g. a concept sketch, story board, prototype, and existing product...
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Explore Digital Marketing Private Group Events
Explore private group events and team building activities ranging from cooking to art, escape rooms, trivia, and more
Explore Digital Marketing Private Group Events
Introduction to Experiential Marketing
General Assembly @ 225 Bush St, San Francisco, CA
Are you looking for creative ways to help your brand to stand out? As digital advertising becomes increasingly crowded, the offline world offers new and exciting marketing opportunities. From retail pop-ups to museums built for Instagram, experiential marketing is all around us. Part science and part art, experiential activations are a powerful tool to bring a brand’s story and message to life. In this class, we’ll dive into the principles...
Introduction to User Research
General Assembly @ 225 Bush St, San Francisco, CA
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity...
Public Relations 101
General Assembly @ 225 Bush St, San Francisco, CA
Whether you’re an entrepreneur, startup, small business, or just looking to up your media skills, this class will help you understand the fundamentals of public relations. You will learn how to use resources and skills to reach out to journalists for the optimal chance of getting media coverage for yourself or your business. You will also learn about what it means to run a PR campaign, what tactics are best, and what angles are most likely...
E-Commerce Workshop
General Assembly @ 225 Bush St, San Francisco, CA
For E-commerce and businesses online today, content is key. In this interdisciplinary workshop, we will conduct an overview of existing content strategies, user experience, discovery, and metrics in current business models. We will define best practices and creatively collaborate on alternate content strategies, product features, merchandising and marketing tactics for an existing or fictional business. Takeaways Overview of the e-commerce landscape...
Facebook Advertising for the Win (Remote)
General Assembly @ Online Class Livestream, San Francisco, CA
Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out...
Introduction to Google Ads
General Assembly @ Online Class Livestream, San Francisco, CA
This 3-hr crash workshop will walk you through the strategy, campaign build, and optimization skills you need to get started with Google AdWords - the world's most powerful and effective advertising platform. By the end of the class you will have identified business goals and high intent keywords, set up you own campaign, played around with the Adwords platform, used best practices to optimize ads for ROI, and examined targeting methods. No experience...
Digital Marketing: Key Concepts and Metrics
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world. Takeaways Overview of digital...
Introduction to Content Strategy
General Assembly @ 225 Bush St, San Francisco, CA
The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive)...
Facebook Advertising 101: Making Facebook Ads Pay
General Assembly @ 225 Bush St, San Francisco, CA
Facebook Advertising is the hottest area of paid advertising available on the internet today. With targeting abilities that rival any other advertising platform, there exists no better way to get the word out about your business then with Facebook Advertising. This cutting edge course will teach you the secrets the pros use to make Facebook Advertising pay. You’ll learn why Facebook advertising is so valuable and the most important things you...
Introduction to Google AdWords
General Assembly @ 225 Bush St, San Francisco, CA
Want a hands on workshop for Google AdWords? This 3-hr crash course will walk you through the strategy, campaign build, and optimization skills you need to get started with Google AdWords - the world's most powerful and effective advertising platform. By the end of the class you will have identified business goals and high intent keywords, set up you own campaign, played around with the Adwords platform, used best practices to optimize ads for...
Insta Brands Killing it at Email Marketing
General Assembly @ 225 Bush St, San Francisco, CA
"Email marketing is dead. Don’t even bother, you only need social to engage your customers". Now that we’ve got those guys out of the way, let us show you how to build email to be the channel to reach and engage an audience with a minimum of work. In this hyper-connected world, social should play a huge role in your marketing, but the perfect structure is to use email as the powerhouse through which you convert sales and re-engage your advocates....
Community Management Workshop
General Assembly @ 225 Bush St, San Francisco, CA
What does it take to grow a successful community that will benefit your company’s marketing campaigns, customer service, and products? By mastering the fundamentals of community management, you’ll be able to create a culture that enables you to easily convert members into product contributors and evangelists. In this workshop, you’ll learn the tools and strategies that you’ll need to build a great community around your company. You’ll...
Search Engine Optimization Basics
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have...
Email Marketing & Insights Workshop
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to...
Building a Marketing Plan
Running a successful campaign and business requires a well laid-out strategy and plan. Setting realistic and flexible budgets, allocating resources, and executing on those actions gives you a step up in achieving that target goal. In this workshop will go over the building blocks of a marketing plan, introducing the framework and essential content for a bespoke plan. We’ll look at the key aspects of marketing planning—whether digital or not—that...
Crushing the TikTok Marketing Game
General Assembly @ Online Class Livestream, San Francisco, CA
TikTok has seemingly exploded out of nowhere to become one of the most downloaded apps in the world, more than 1 billion installs as we speak. The one-year-old platform which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users, most of them young adults. Despite being such a young platform and only recently launching an advertising process and hyperlinking...
Advanced Marketing Analytics Bootcamp
General Assembly @ 225 Bush St, San Francisco, CA
The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the Coronavirus situation very carefully and will be adjusting delivery of our programs. Due to the current health concerns in the greater San Francisco area, all GA short-form (one day) classes, workshops and bootcamps will temporarily be held online - including this one. Registered students will be...
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